MBA

 [In Marketing Management]

Syllabus
of Marketing

 

 

Fourth
Semester

 

Paper-1,
Management Information System   

 

Unit
– 0, Management Information System  

Business Intelligence,
Dashboards, Exercise and Questions   

  

Unit
– 1, Introduction to Information and Business Information System    

Introduction,
Unit Objectives, Information System (Components of Information Systems, Types
of Information Systems), Introduction to Business System (Inventory Control,
Inventory Control System, Manufacturing Plants, Accounting, Sales Order
Processing), Business Information System (Financial Accounting System, Sales
and Marketing System, Manufacturing and Production System, Human Resource
System), Relation between Information System and Business Processes, Evolving
Role of Information System (Information as a Necessary Evil, Information as a
General Management Support, Information for Decision – making, Information as a
Strategic Resource), Characteristics of Information System (Timeliness,
Accuracy, Relevance, Adequacy, Completeness, Explicitness, Exception Based),
Need of Information System in an Organization, Information Management (Sources
of Information, Uses of Information in an Organization, Functions of
Information Management, Goals of Information Management, Components of
Information Management, Functional Components of Information Management,
Organization of Information Management), Information and its Value (Types of
Information, Value of Information), Decision – making (Types of Decisions in
Decision – Making, Decision – making and IS), Summary, Answer to 'Check Your
Progress', Exercise and Questions, Further Reading

 

Unit
– 2, Information System, Organization, Management and Strategy     

Introduction,
Unit Objectives, Organization and Information System (Organization, Principles
of an Organization, Features of an Organization, Organizational Behaviour,
Applications of Information System in Organizations), The Changing Role of
Information Systems in an Organization (Effects of Information System in an Organization,
Internet and Organization, Implication for the Design and Understanding of
Information System), Managers, Decision – making and Information System
(Functions of Managers, Managers and Decision – making, Implications for System
Design), Information Systems and Business Strategy (Business – Level Strategy
and the Value Chain Model, Management Decision Problems, Firm – Level Strategy
and Information Technology), Summary, Answer to 'Check Your Progress', Exercise
and Questions, Further Reading

 

Unit
– 3, System Development Methodology     

Introduction,
Unit Objectives, Developing Information System Solution, Phases of the System
Development Life Cycle (System Investigation, Determining Information
Requirements, Analysing System Needs, Designing the Proposed System, Developing
and Documenting Software, Testing and Maintaining the System, Implementing and
Evaluating the System), System Development Approaches (Waterfall Model,
Prototyping Model, Iterative Enhancement Model, Spiral Model), Summary, Answer
to 'Check Your Progress', Exercise and Questions, Further Reading

 

Unit
– 4, System Analysis     

Introduction,
Unit Objectives, Introduction to System Analysis, Determination of Requirements
(Understand the Process, Identify the Data used and Information Generated,
Determine Frequency, Timing and Volume, Know the Performance Controls),
Strategies for Requirement Determination (Interview, Questionnaire, Record
Review, Observation), Structured Analysis Tools (Data Flow Diagram, Data
Dictionary, Decision Tree and Structured English, Decision Table), Summary,
Answer to 'Check Your Progress', Exercise and Questions, Further Reading

 

Unit
– 5, System Design     

Introduction,
Unit Objectives, Objectives of System Design, Conceptual Design (Defining a
Problem, Setting System Objectives, Identifying Constraints, Determining
Information Requirements, Determining Information Sources, Developing Various
Designs, Documenting Conceptual Design, Preparing Report), System Designing
Methods (Problem Partitioning, Structured Design, Top – Down Design, Logical
and Physical Design), Detailed Design of System (Project Planning and Control,
Involvement of the User, Definition of Detailed Sub – system, Output/ Input
Design, Face-book from the User, Design of the Database, Design of the
Procedure, Design Documentation), Summary, Answer to 'Check Your Progress',
Exercise and Questions, Further Reading

 

Unit
– 6, Integrated Information System an Organization     

Introduction,
Unit Objectives, Use of Database for Integration, Integration Across Functional
Areas (Financial Information System, Marketing Information System, Production/
Manufacturing Information System, Human Resource Information System),
Introducing Decision Support System (Features of DSS, Benefits of DSS, Application
of DSS, Interactive System for DSS), Introducing Expert System (Business Expert
System, Building blocks of Business Expert Systems, Procurement Options,
Benefits of Business Expert Systems, Problems in Implementation of BES,
Limitations of Business Expert Systems), Uses of Artificial Intelligence, Use
of Robotics, Summary, Answer to 'Check Your Progress', Exercise and Questions,
Further Reading

 

Unit
– 7, Top Management and MIS    

Introduction,
Unit Objectives, Importance of MIS, Understanding MIS (Management, Information,
System), Nature and Scope of MIS (Characteristics of MIS, MIS Services),
Corporate Planning for MIS (Planning Terminology, The Nolan Stage Model, Four
Stage Model of Information System Planning), Critical Success Factor Theory,
Issues in Centralization and Decentralization of MIS (Decentralized Control
Mechanism, Centralized Control Mechanism, Factors Affecting Centralization –
Decentralization Control Mechanism), Summary, Answer to 'Check Your Progress',
Exercise and Questions, Further Reading

 

Unit
– 8, Implementation and Evaluation of MIS  
 

Introduction,
Unit Objectives, The Implementation Process (Planning for Implementation,
Acquisition of Facilities and Space Planning, MIS Organization and Procedure
Development, User Training, Acquisition of Hardware and Software, Creation of
Forms and Database, Testing, Change Over), Selection of Hardware and Software
(Requirement Analysis, Preparation of Tender Specifications, Inviting Tenders,
Technical Scrutiny and Short – Listing, Detailed Evaluation, Negotiations and
Procurement Decisions, Delivery and Installation, Post Installation Review,
Selecting Software), Evaluation of MIS (Evaluation Approaches, Evaluation
Classes, Product – Based MIS Evaluation, Cost/Benefit Based Evaluation), System
Maintenance (Aims of System Maintenance, Components of System Maintenance), Summary,
Answer to 'Check Your Progress', Exercise and Questions, Further Reading

 

Unit
– 9, Information Technology and MIS   

Introduction,
Unit Objectives, Information Technology: Overview, Information Technology Tools
(DBMS, Data Warehousing, E – Commerce, Internet), Intelligent Agents in
Information Technology System (Data Mining, Data Mapping, Data Visualisation
Tools, Genetic Algorithm and Neural Network), Information Technology and
Computer  (Computer and its Effect on
MIS, Computers and Accounting, Computer and Finance, Computer and Management),
Influence of Information Technology on Management Information System (Decision
– making, Record Keeping, Communication, Productivity), Summary, Answer to
'Check Your Progress', Exercise and Questions, Further Reading

 

Paper-2, Logistics & Supply Chain
Management    

 

Unit
– 0, Logistics & Supply Chain Management  

Origins and Definition, Logistics
Management, Supply Chain Management, Supply Chain Management Problems,
Development in supply chain management, Supply Chain Business Process
Integration, Components of supply chain management integration, Exercise and
Questions

 

Unit
– 1, Logistics – An Overview  

Introductions, Unit Objectives, Definitions
of Logistics, Business Logistics, Decisions, Classification of Logistics
Applications, Logistics Costs, Models in Logistics Management, Key Actors,
Interfaces, and Issues, The Role and importance of Logistics Management, Summary,
Questions and Exercise

 

Unit
– 2, Customer Service  

Introductions, Unit Objectives,
Customer Service as the Focus, Product Life Cycle and Logistics, Basic Services
and Value – Added Services, Service Capability, The Perfect Order, Gap Analysis
of Customer Service, Summary, Questions and Exercise

 

Unit
– 3, Integrated Logistics Management

Introductions, Unit Objectives, The
Logistical Mission, Network Design, Network Elements, Performance Cycles,
Integrated Logistics, Operating Objectives, Managing Operational Uncertainties,
Barriers to Internal Integration, Summary, Questions and Exercise

 

Unit
– 4, Information 

Introductions, Unit Objectives, Information
Functionality, Principles of Logistical Information, Information Architecture,
Role of Information Technologies in Logistics, Summary, Questions and Exercise

 

Unit
– 5, Inventory   

Introductions, Unit Objectives, What
is Inventory?, Functions of Inventory, Inventory Costs, Elementary Inventory
Models, Inventory Control Systems, Inventory Classification Models, Summary,
Questions and Exercise

 

Unit
– 6, Transportation   

Introductions, Unit Objectives, Transportation
Functionality and Principles, Transportation Economic Concepts, Transportation
Infrastructure Providers, Transportation Infrastructure Operators and Value –
added Services, Inter – modal Transportation, Summary, Questions and Exercise

Unit
– 7, Transportation Models   

Introductions, Unit Objectives, Solving
Quantitative Problems Relating to Transportation, Load – distance Models, The
Transportation Model, LP using the Solver, Summary, Questions and Exercise

 

Unit
– 8, The Warehousing Network 

Introductions, Unit Objectives, Warehouse
Functionality, Economic Benefits, Warehousing Costs, Warehousing Alternatives,
Warehouse Design Principles, Warehousing Strategies, Summary, Questions and
Exercise

 

Unit
– 9, Packaging   

Introductions, Unit Objectives, Types
of Packaging Systems and Functions, Containment and Protection, Apportionment
and Unitization (Containerization), Convenience and Communication, Selection of
Logistical Packaging Systems, Utilization and Channel Integration, Summary,
Questions and Exercise

 

Unit
– 10, Logistics to Supply Chain Management   

Introductions, Unit Objectives, Logistics
and Supply Chain Management, Supply Chain Management Basics, Supply Chain
Processes: Internal and External Supply Chains, Strategic Role of the Supply
Chain, Thrust Areas of SCM, Summary, Questions and Exercise

 

Unit
– 11, Supply Chain Management   

Introductions, Unit Objectives, Supply
Chain Design, Integration of Supply Chain Strategies, Bottlenecks and Remedies,
Supply Chain Performance, Summary, Questions and Exercise

 Paper-3, Management
Control System    

 

Unit
– 0, Management Control System   

Characteristics of Control,
Relationship between the elements of control and information, Exercise and
Questions

 

Unit
– 1, Basic Concept of Management Control Systems    

Introductions, Unit Objectives, Definition
and Concept of Management Control (Characteristics of Management Control
System, Nature of Management Control, Areas of Control, Process of Control,
Adequate or Effective Control System, Summary, Exercise and Questions    

 

Unit
– 2, Strategic Planning and Management Control    

Introductions, Unit Objectives, Need
for Planning (Strategic Planning, Strategic Planning Process), Defining
Strategy (Pitfalls of Strategy Formulation), Strategic Control, Summary,
Exercise and Questions   

 

Unit
– 3, Management Control System: Structure and Processes    

Introductions, Unit Objectives, Structured
and Unstructured Task, Techniques for Planning and Controlling Structured
Processes (Use of Formal Models in Planning, Managed and Engineered Costs,
Feedback and Feed Forward Control), Motivational Techniques (Motivational Role
of Financial Objectives, Job Enrichment, Human Resource Accounting), Problems
in Unstructured Processes (Allocating Resources Effectively, Increasing
Motivation, Establishing Appropriate Feedback), Zero – Base Budgeting (How Zero
– base Budgeting Works, Benefits of Zero – based Budgeting, Implementation of
the Procedure), Management by Objectives (The Goals of Management by
Objectives, How Management by Objectives Works, Two Conceptions of MBO), Summary,
Exercise and Questions   

 

Unit
– 4, Adaptive Control System     

Introductions, Unit Objectives, System
Evaluation and Adaptation, New Programme Generation (Planning Gaps, Generation
of New Programmes, Approaches to Innovation and New Programme Generation),
Project Evaluation and Resource Allocation (Programme Life Cycles, Evaluation
and Choice), Specification of the Long – Range Plan (Key Variables of Long –
Range Plan), Responsibility Unit Planning and Control, Summary, Exercise and
Questions   

 

Unit
– 5, Management Control Information     

Introductions, Unit Objectives, Purpose
of Management Reporting, Requisites of Good Management Reporting Systems,
Frequency of Reports, Enterprise Resource Planning, Reproting for e – Commerce
and Internet Companies, Summary, Exercise and Questions   

 

Unit
– 6, Responsibility Accounting     

Introductions, Unit Objectives, Features
of Responsibility Accounting, Responsibility Unit System Requirements
(Improving Performance), A Systematic Approach to System Design  (Description of Approach, Relationship to the
Multi – Cycle Model, Example, Advantages of Normative Approach, Need for
Formalization, Summary, Exercise and Questions   

 

Unit
–7, Divisional Operation and Profit Centres     

Introductions, Unit Objectives, Role
of Monetary Measurements in Planning and Control (Limitations of Formal Measurements,
Choosing Financial Performance Measurements), Profit Measure (Strengths of
Profit Measure, Weaknesses of Profit Measure, Role of Profit in Planning and
Evaluation), Profit Centres (Situational Requirements for Successful
Implementation, Benefits of Profit Centres, Types of Profit Centres), Transfer
Pricing (Determining Transfer Prices, Significance of Transfer Pricing), Two
Styles of Profit Centre Management (Profit as a Specific Performance Objective,
Profit as a Guiding Objective), Return on Investment (ROI) (Calculation of
Investment Base, Advantages of ROI, Disadvantages of ROI), Residual Income (RI)
(Advantages of RI, Disadvantages of RI), Effective Use of Investment – Based
Performance Measures, Alternative Approach to Planning and Controlling
Investment Centres, Summary, Exercise and Questions   

 

Unit
– 8, Operational Control     

Introductions, Unit Objectives, Project
Control Systems (Different Phases of Management Control Systems, Formulation of
Project Budgets, Features of Management Control Systems for Projects, Cost
Control, Monthly Project Performance Reports), Control System for Working
Capital of a Multi – Plant, Multi – Product, Multi – Sales Outlet Company
(Estimating Needs of Plants and Branches, Determining and Allocating Maximum
Funds Available, Monitoring Performance of Factories and Sales Branches), Summary,
Exercise and Questions   

 

Unit
– 9, Project Operation and Management Control     

Introductions, Unit Objectives, Project
Scheduling (Data for Scheduling, Basic Issues in Scheduling, Conceptual Model,
Steps in Scheduling, Categories of Project Schedules, Scheduling System),
Project Monitoring (Role of a Monitor, Project Monitor's Role, Steps in
Monitoring, Scope of Monitoring, Monitoring System, Project Management Company
for Monitoring, Staffing for Scheduling and Monitoring), Project Control
(Conceptual Model, Objective, Systems Approach for Project Control, Project
Control in Practice, Success Factors in Project Control, Problems in Project
Control), Project Control amidst Impediments, Progress Measurement Technique
(PROMT), (Finding a Common Yardstick for Measurement, Measurement of Project
Workload, Assessing Workload in a Man – Machine Work System, Measurement of
Work Done, Computing Total Project Progress), Performance Monitoring Technique
(PERMIT) (Three Dimensions of Performance, Performance Plan vs. Financial
Budget, Operating a Performance Plan, Steps in Performance Monitoring),
Updating, Review and Reporting Technique (URT) (Updating, Reviewing, Defining a
Problem Through Questioning Technique, Solving a Problem through Questioning
Technique, Reporting, Designing a Reporting System, Key Result Area Analysis,
Identifying KRAs, Responsibility Involvement Matrix, Preparation of Reports,
Role of Monitoring Cell, Numbering of Reports), Project Time Control System (Characteristics
of Project Time Control System, Balanced System, Input – Output Scheduling
System, Advantages of Input – Output Scheduling, Limitations of Input – Output
Scheduling for Construction, Making Schedule a Part of the Work System), Summary,
Exercise and Questions   

 

Paper-4,
Strategic Management    

 

Unit
– 0, Strategic Management       

Strategy Formulation, Historical
Development of Strategic Management, The Japanese Challenge, The Military Theories,
Information and Technology Driven Strategy, Limitations of Strategic
Management, Exercise and Questions   

  

Unit
– 1, Definition, Nature and Scope of Strategic Management     

Introduction,
Unit Objectives, Concept of Strategy (Definition, Scope and importance of
Strategy, Central Concepts in Strategic Management, Collecting Information on
an External Environment, Deciding the Scope of an Organization, Acquiring
Organizational Resources and the Skills to Match External Opportunities and
Threats, Deciding the Investment Pattern for Future), Nature of Strategic
Management (Scope and importance of Strategic Management, Strategic Decision
Making, Process of Strategic Management, Levels at which Strategy Operates,
Role of a Strategist), Summary, Answer to 'Check you Progress', Exercise and
Questions, Further Reading

 

Unit
– 2, Strategic Intent      

Introduction,
Unit Objectives, Concept of Strategic Intent, The Mission and Vision Statements
(Defining a Mission Statement, Defining a Vision Statement, Creating a Sense of
Vision, Importance of Vision and Mission Statements, Characteristics and
Components of a Mission Statement), Business Definition, Goals and Objectives
(Business definitions, Nature of business, Types of business activities,
Characteristics of business, Business goals, Objectives of business,
Responsibilities of a business towards various interest groups), Summary,
Answer to 'Check you Progress', Exercise and Questions, Further Reading

 

Unit
– 3, Internal Appraisal: Methods and Techniques      

Introduction,
Unit Objectives, Internal Environment (Organizational Resources, Organizational
Behaviour, Strengths and Weaknesses, Synergic Effects, Competencies,
Organizational Capability, Strategic Advantage), Factors Affecting
Organizational Capabilities (Financial Capability, Marketing Capability,
Operational Capability, Personnel Capability, Information Management
Capability, General Management Capability), Organizational Appraisal (Factors
Affecting Organizational Appraisal, Approaches to Organizational Appraisal,
Sources of Information for Organizational Appraisal), Methods and Techniques of
Organizational Appraisal (Internal Analysis, Comparative Analysis,
Comprehensive Analysis, Critical Success Factors), Structuring Organizational
Appraisal, Summary, Answer to 'Check you Progress', Exercise and Questions,
Further Reading

 

Unit
– 4, Environmental Appraisal      

Introduction,
Unit Objectives, The Nature of the Environment and the Economic Variables
(Concept of Environmental Appraisal, Effect of Changing Environment, Need for
Environmental Appraisal, Applicability of Environment), Components of
Environment, Environmental Scanning Techniques, Barriers to Environmental
Appraisal, Macro Environment (An Integrated and Analytical Understanding of the
Environment, Auditing Environmental Influence, PEST Analysis), Competitive
Analysis: Porter's Five Force Model, Summary, Answer to 'Check you Progress',
Exercise and Questions, Further Reading

 

Unit
– 5, Corporate Level Strategies      

Introduction,
Unit Objectives, Concept of Corporate Level Strategies (Corporate Level
Strategies in Action, Comparing Business and Military Strategies), Guidelines
for Effective Corporate Level Strategies, Corporate Level Strategies in Action
(Types of Strategies), Corporate Restructuring (Mergers), Concept of Synergy, Summary,
Answer to 'Check you Progress', Exercise and Questions, Further Reading

 

Unit
– 6, Business Level Strategies      

Introduction,
Unit Objectives, The Nature and Role of Business Level Strategies, Business
Level Strategies – Porter's Framework of Competitive Strategies (The Overall
Cost Leadership Strategy, Differentiation Strategies, Focus Strategy), Location
and Timing Tactics (Competitive Tactics), Concept, Importance, Building and use
of Core Competence (Building Core Competence, Assessing Core Competencies by
Performing an Internal Audit), Summary, Answer to 'Check you Progress',
Exercise and Questions, Further Reading

 

Unit
– 7, Strategic Analysis and Choice      

Introduction,
Unit Objectives, Nature of Strategic Analysis and Choice (Process of Generating
and Selecting Strategies, Threats – Opportunities – Weaknesses – Strengths
(TOWS) Matrix, Boston Consulting Group (BCG) Matrix, Grand Strategy Matrix, GE
Nine Cell Matrix, Hofer's Product – Market Evolution Matrix, Hofer's Product –
Market Evolution Matrix, Shell Directional Policy Matrix), Competitive
Analysis: Porter's Five Forces Model, Qualitative Factors in Strategic Choice, Summary,
Answer to 'Check you Progress', Exercise and Questions, Further Reading

 

Unit
– 8, Strategy Implementation      

Introduction,
Unit Objectives, Nature of Strategy Implementation, Matching Structure with
Strategy, Restructuring, Re – engineering (Restructuring, Re – engineering),
Managing Resistance to Change, Crafting Strategy Supporting Culture,
Production/ Operations Concerns when Implementing Strategies, Human Resources
Concerns when Implementing Strategies, Human Resources Concerns when
Implementing Strategies, Projects and Procedures (Project Implementation, Procedural
Implementation), Resource Allocation (Factors Affecting Resource Allocation,
Difficulties in Resource Allocation, Approaches to Resource Allocation),
Organizational Structure and Strategic Implementation (Structural Mechanism for
Implementation of Strategy, Structures for Strategies), Operational and Derived
Functional Plans, Leadership (Functions of Leadership, Ingredients of
Leadership, Styles of Leadership, Function of Leadership Style), Corporate
Culture (Factors contributing towards building of organizational culture,
Strategy Culture Relationship), Business Values (Concept of Business Ethics,
Unethical Problems in a Business, Myths Regarding Business Ethics, Benefits of
Business Ethics), Social Responsibility (Causes of growing awareness for Social
Responsibility, Arguments in favor of Social Responsibility, Arguments against
Social Responsibility), Summary, Answer to 'Check you Progress', Exercise and
Questions, Further Reading

Unit – 9, Strategic
Control and Operational Control       

Introduction,
Unit Objectives, Evaluating Strategy Implementation (Evaluating Marketing
Issues in Strategy Implementation, Evaluating Finance and Accounting Issues in
Strategy Implementation, Research and Development Issues in Evaluating Strategy
Implementation, Evaluating the Importance of Information Systems in
Implementing Strategy), Strategic Control and Operational Control (Strategic
Control, Operational Control), Benefits and Limitations of Control Techniques,
Organizational Systems and Techniques of Strategic Evaluation (Techniques of
Strategy Evaluation), Summary, Answer to 'Check you Progress', Exercise and
Questions, Further Reading

 

Paper-5, Project
Management     

 

Unit
– 0, Project Management          

History of Project Management,
Project Management Approaches, Critical Chain Project Management, Extreme
Project Management, Event Chain Methodology, Price, Project Control Systems,
Work Breakdown Structure, Exercise and Questions

  

Unit
– 1, Project – Meaning and Definition     

Introduction,
Unit Objectives, Concept of a Project (Characteristics of a Project, Types of
Projects, Steps in the Identification of Projects, Importance of Projects),
Factors Influencing a Project, A Project as a System, Life Cycle of a System or
a Project (The Conception/ Formation Phase, The Definition/ Build – up Phase,
The Acquisition/ Production Phase, The Operation Phase, The Divestment/
Termination Phase), Identification of a Project (Project Selection Models), Summary,
Answers to 'Check your Progress', Exercise and Questions, Further Reading  

 

Unit
– 2, Introduction to Project Management       

Introduction,
Unit Objectives, Concepts of Project Management (Characteristics of Project
Management, Pre – requisites for Successful Project Management, Principles of
Project Management, Scope of Project Management), Importance of Project
Management, Challenges in Project Management, Types of Project Managers, Forms
of Project Management (Basic Project Management, Programme Management, New
Venture Management, Product Management, Adhoc Committees or Task Forces),  Summary, Answers to 'Check your Progress',
Exercise and Questions, Further Reading

 

Unit
– 3, Project Appraisal        

Introduction,
Unit Objectives, Project Appraisal, Technical Appraisal, Environmental
Appraisal, Environmental Appraisal, Managerial Appraisal, Financial Appraisal,
Economic Appraisal, Market Appraisal, Summary, Answers to 'Check your
Progress', Exercise and Questions, Further Reading

 

Unit
– 4, Technical Appraisal       

Introduction,
Unit Objectives, Factors Affecting Technical Appraisal, Selecting a Technology,
Defining Material Inputs and Utilities, Deciding Product Mix, Determining Plant
Capacity, Selecting Location and Site (Factors Considered in Selection of
Location, Selection of Site), Selecting and Procuring Machineries and
Equipments, Designing Project Implementation, Summary, Answers to 'Check your
Progress', Exercise and Questions, Further Reading

 

Unit
– 5, Market Appraisal        

Introduction,
Unit Objectives, Market Appraisal (Market Appraisal for Projects, Considerable
Factors for Market Appraisal, The Importance of Customers), Market Survey for
Forecasting Future Demand and Sales (Characteristics of the Market, Demand
Forecasting), Summary, Answers to 'Check your Progress', Exercise and Questions,
Further Reading

 

Unit
– 6, Financial Appraisal        

Introduction,
Unit Objectives, Concept of Financial Appraisal (Funds Estimation, Working
Capital Requirement, Sources of Funds, Appropriate Composition of Funds
(Capital Budgeting), Profitability Analysis, Financial Evaluation of a Project
(Rate of Return Method, Payback Method, Net Present Value Method, Discounted
Cash Flow Method), Project Cost Accounting System, Preparation of Projected
Financial Statements viz Projected Balance Sheet (Projected Financial
Statements, Projected Balance Sheet, Projected Income Statement, Projected
Funds Flow Statement, Projected Cash Flow Statement, Preparation of Detailed
Project Report), Internal Rate of Return (Economic Interpretation of Internal
Rate of Return, Limitations of Internal Rate of Return), Net Terminal Value
Method, Multiple Internal Rate of Return, Summary, Answers to 'Check your
Progress', Exercise and Questions, Further Reading

 

Unit
– 7, Economic Appraisal       

Introduction,
Unit Objectives, Economic Appraisal (Benefits of Economic Appraisal, Need for
Economic Appraisal), Example of Economic Appraisal of an Electronic Postal
Meter (System Design, The Implementation Strategy, Project Scheduling and
Crashing, Problems in Project Implementation), Summary, Answers to 'Check your
Progress', Exercise and Questions, Further Reading

 

Unit
– 8, Social Cost Benefit Analysis       

Introduction,
Unit Objectives, Overview of Social Cost Benefit Analysis, Requirements and
Need of SCBA (Need of SCBA, Rationale for Cost Benefit Analysis), Approaches to
SCBA (UNIDO Approach, LM (Little – Mirlees) Approach, Uses of SCBA in Financial
Institutions (Public Sector Investment Decisions in India, Project Appraisal
Division, Public Investment Board, Advantages and Limitations), Example of SCBA
(Project Objectives, Project Construction Work, Agricultural Production in the
Region, Project Operation, Project Financial Management, Cost Benefit
Analysis),  Summary, Answers to 'Check
your Progress', Exercise and Questions, Further Reading

 

Unit
– 9, Project Schedule and Control        

Introduction,
Unit Objectives, Introduction to Project Scheduling (Activities, Events and
Work Packages, Work Breakdown Structure, Guidelines for Preparing Project
Schedule), Gantt Chart, Network Scheduling (Activity – on – Node (AON) Diagram,
Activity – on – Arc (AOA) Diagram, Dummy Activities, Redundant Precedence
Relationships), Project Evaluation and Review Technique (PERT: Single Time
Estimate, The Critical Path, PERT: Three Time Estimates), Critical Path Method
(Time – Cost Relationship, An Algorithm (Procedure) for CPM Analysis, An
Example of CPM Project Analysis, Total Cost – Time Trade – off), Project
Scheduling with Resource Constraints (Resource Leveling, Resource Loading), Project
Control and Management (Work Authorization, Data Collection and Tally,
Performance Analysis, Monitoring and Reporting, Taking Corrective Action,
Variance Analysis of Project Performance, Problems of Project Control, The Role
of the Project Manager, Teamwork and Leadership Functions), Summary, Answers to
'Check your Progress', Exercise and Questions, Further Reading

 

Paper-6,
Entrepreneurship Development      

 

Unit
– 0, Entrepreneurship Development     

History of Entrepreneurship, Characteristics
of an Entrepreneur, Advantages of Entrepreneurship, Promotion of
Entrepreneurship, Activities, Background, Entrepreneurial Economics, Digital
Entrepreneurship, Conceptual Development, Exercise and Questions 

  

Unit
– 1, Introduction to an Entrepreneur and Entrepreneurship       

Introduction,
Unit Objectives, Concept of an Entrepreneur, Characteristics of an
Entrepreneur, Concept of Entrepreneurship, Characteristics of Entrepreneurship,
History of Entrepreneurial Class, Comparison of Entrepreneur with
Entrepreneurship, Enterprise and Manager, Types of Entrepreneurs, Functions of
Entrepreneurs, Entrepreneurs, Ultrapreneurs,    Summary, Exercise and Questions, Answers to
'Check your Progress', Further Reading 

 

Unit
– 2, Theories of Entrepreneurship        

Introduction,
Unit Objectives, Sociological Theories, Economic Theories, Psychological
Theories, Specialist's View on Entrepreneurship, Summary, Exercise and
Questions, Answers to 'Check your Progress', Further Reading

 

Unit
– 3, Entrepreneurial Behaviour        

Introduction,
Unit Objectives, Innovation and the Entrepreneur, Entrepreneurial Behaviour and
Psychological Theories, Kakinada Experiment, Social Responsibility, Criticism
of Social Responsibility, Summary, Exercise and Questions, Answers to 'Check
your Progress', Further Reading

 

Unit
– 4, Establishing Ideas       

Introduction,
Unit Objectives, Concept of Business Idea, Commencing a Business or Buying an
Existing Business, Role of Industrial Fair,  Summary, Exercise and Questions, Answers to
'Check your Progress', Further Reading

 

Unit
– 5, Role of Entrepreneur        

Introduction,
Unit Objectives, The Entrepreneur as an Innovator, Role of the Entrepreneur in
Creating Employment, Role of the Entrepreneur in Enhancing Economic Growth,
Significance of the Entrepreneur in Attaining Social Balance, Export – Import
and the Entrepreneur, Other Roles of the Entrepreneur, Summary, Exercise and
Questions, Answers to 'Check your Progress', Further Reading

 

Unit
– 6, Promotion of a Venture        

Introduction,
Unit Objectives, Incentives and Subsidies, Opportunity Analysis, Environmental
and Entrepreneurship, Technological Environment, Competitive Factors, Small –
Scale Industrial Undertakings, Setting Up of Small Scale Industrial Enterprise,
Legal Requirements for Establishing a New Unit, Important Acts, Policies of the
Government,  Summary, Exercise and
Questions, Answers to 'Check your Progress', Further Reading

 

Unit
– 7, Raising of Funds        

Introduction,
Unit Objectives, Raising of Funds: An Overview, Sources of Finance to
Entrepreneurs, Capital Structure, Capitalization, Export Finance: Pre –
shipment and Post – Shipment, Venture Capital, Sources of Venture Capital and
Criteria to Provide Venture Capital Finance, Summary, Exercise and Questions,
Answers to 'Check your Progress', Further Reading

 

Unit
– 8, Entrepreneurship Development Programme        

Introduction,
Unit Objectives, Concept of Entrepreneurship Development Programmes (EDPs), The
Indian EDP Model, Phases of EDPs, EDP Curriculum, Evaluation of EDP, Common
Denominators of Success of EDPs, Role of Government in Organizing EDPs, Role,
Relevance and Achievements of EDPs, Summary, Exercise and Questions, Answers to
'Check your Progress', Further Reading

 

Paper-7,
Corporate Governance       

Unit
– 0, Corporate Governance      

Definition, History, Impact of
Corporate Governance, Role of Institutional Investors, Parties to Corporate
Governance, Principles, Mechanisms and Controls, Internal Corporate Governance
Controls, External Corporate Governance Controls, Systemic Problems of
Corporate Governance, Role of the Accountant, Regulation, Corporate Governance
Models Around the World, Corporate Governance and Firm Performance, Exercise
and Questions  

  

Unit
– 1, Introduction to Ethics        

Introduction,
Unit Objectives, Meaning of Ethics, Ethical Concepts, Ethical Models (The
Golden Rule Model, The Kantian Model), Virtue Ethics – An Alternative Model of
Ethics, Ethical Theories (Teleological Theories, Deontological Theories),
Ethical Actions (Types of Ethical Actions, Characteristics of Ethical Actions,
Karma Yoga, Morality), Ethical Mind (Self – development), Organizational Ethics
(Corporate Code of Ethics, Advantages of Code of Ethics), Ethical Management
(Ethical Issues in Organizations, Guidelines for Managing Ethics in
Organizations

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