[In Marketing Management]

of Marketing





Human Resource Management   


– 0, Human Resource Management      

Features, Critical Academic
Theory, Business Practice, Careers, Professional Organization, Human Resource
Development, Modern Concept of Human Resources, Exercise and Questions


– 1, Introduction to Human Resource Management   

Unit Objectives, What is HRM? (Definitions of HRM, Objectives of HRM, Scope of
HRM), Importance of HRM, The Changing Role of HRM, Functions of Personnel
Management (Personnel Management, Personnel Management Policies, Role of
Personnel Manager),  Organizing the HR
Department (The Structure, Staff Role of HR Department) Origin and Growth of HR
Function in India (Slow Growth of HRM in India, Factors Impeding the Growth of
HRM in India, Evolving Role of HR Man in India, HRM Model, Environmental
Influence on HRM), HR Audit (Objectives of Human Resource Audit, Need for HR
Audit, Qualitative and Quantitative Indicators for HR Audit, Significance of HR
Audit, Benefits of HR Audit, Scope of HR Audit, HR Audit Process, Audit of HR
Results, Audit Report), Summary, Answer to 'Check Your Progress', Exercise and
Questions, Further Reading


– 2, HR Planning, Recruitment, Selection, Placement and Induction

Unit Objectives, HR Planning (Definition of HR Planning, Objectives of HR
Planning, Process of HR Planning, Strategies for HR Planning, Advantages of HR
Planning Programmes, Limitations of HR Planning, Guidelines for Making HR
Planning Effective, Responsibility for HR Planning, Job Analysis, Job
Description and Specification, Recruitment,  Sources of Recruitment, Recruitment Policy, Selection
(Definition of Selection, Steps in Selection Procedure, Types of Induction  Program), Placement (Problems of Placement), Induction
Programme (Types of Induction Programme), Case Study, Summary, Exercise and
Questions, Answer to 'Check Your Progress', Further Reading


– 3, Personnel Development Programme    

Unit Objectives, Training (Meaning and Purpose of Training, Importance of
Training, Benefits of Training, Types of Training Programmes, Steps in the
Training Programme

Selection of a Training Method), Executive
or Management Development (Need and Importance of Executive Development, Objectives
of Executive Development, Methods of Executive Development), Career Planning (Aims
Objectives of Career Planning, Needs for Career Planning, Benefits of Career
Planning, Process of Career Planning), Performance Appraisal (Objectives of
Performance Appraisal, Uses of Performance Appraisal, Purpose of Performance
Appraisal, Process of Performance Appraisal, Essentials of a Good Appraisal
System, Methods or Techniques of Performance Appraisal, Post – appraisal Analysis,Ways
for Improving Performance Appraisal), Case Studies (Hotel Mangalore Private
Ltd., IG Ferns and Advertiser SK Pharma), Summary, Answer to 'Check Your
Progress', Exercise and Questions, Further Reading


–4, Job Compensation    

Unit Objectives, Job Evaluation (Definition of Job Evaluation, Objectives of
Job Evaluation, Principles of Job Evaluation Programmes, Advantages of Job
Evaluation, Disadvantages of Job Evaluation, Methods of Job Evaluation, Essentials
for Success of Job Evaluation Programmes), Wage and Salary Administration (Methods
of wage Payment, Incentive Wage Plans, Variable Compensation Individual and
Group, Broad Categories of Wage Incentive Schemes, Requisites for the Success
of an Incentive Plan, Fringe Benefits, Concept of Variable Compensation), National
Wage Policy (Objectives of National Wage Policy, Regniations Adopted ,Wage
Policy in a Developing Economy, Principle Constituents of a National Wage  Policy, Failure of The National Wage Policy),
Case Study: Corp Bank, Summary, Answer to 'Check Your Progress', Exercise and
Questions, Further Reading


–5, Promotions, Demotions, Transfers, Separation, Absenteeism and Turnover  

Unit Objectives, Promotion (Definition of Promotion, Types of Promotion, Basis
of Promotion, Promotion Policy), Demotion (Causes of Demotion, Conditions for
Demotion),  Transfer (Types of Transfers,
Transfer Policy, Transfer Procedure), Separation, Absenteeism (Rate of
Absenteeism, Causes of Absenteeism, Measures to Control Absenteeism),  Labour Turnover (Measurement of Labour
Turnover, Causes of Labour Turnover, Measures to Reduce Labour Turnover), Case
Study, Summary, Answer to 'Check Your Progress', Exercise and Questions, Further


–6, Quality of Work Life    

, Unit Objectives, Quality of Work (Scope of Quality of Work, Approaches to
Improve Quality of Work, Impact of Quality of Work in Organizational Climate, Requirements
of Quality of Work), Quality Circles (Historical Background, Objectives of Quality
Circles,  Advantages of Quality Circles,
Limitations of Quality Circles, Phases in the Life of a QC Programme, Conditions
Necessary for Making Quality Circles Effective), Morale (Definition of Morale, Effects
of Low Moral, Measures to Build up High Employee Morale, Factors Affecting
Morale), Job Satisfaction (Determinants of Job Satisfaction, Consequences of
Job Satisfaction),  

Social Security (Social Security
in India, Drawbacks of Social Security Schemes in India, Laws and Acts), Health
and Safety (Concept of Industrial Health, Industrial Accident, Accident
Prevention, Occupational Diseases, Provisions Under the Factories Act 1948), Labour
Welfare ( Need for Labour Welfare, Principles of Labour Welfare, Provisions of
Factories Act Regarding Labour Welfare), Case Study, Summary, Answer to 'Check
Your Progress', Exercise and Questions, Further Reading


–7, Counseling for Effective HR Development 

Unit Objectives, Basis of Counseling Needs (Definitions of Counseling,
Characteristics of Counseling, Need for Counseling, Types of Counseling, Drawbacks
of Counseling), Causes of Counseling Needs, Functions of Counseling, Counseling
Process, Case Study, Summary, Answer to 'Check Your Progress', Exercise and
Questions, Further Reading


–8, Human Relations

Unit Objectives, Meaning of Human Relations (Human Relations Defined, Characteristics
of Human Relations, Scope of Human Relations), Meaning of Employee Grievance (Features
of the Grievance, Understanding Employee Grievance, Nature and Causes of
Grievances, Need for a Grievance Handling Procedure, Essentials of a Sound
Grievance Handling, Basic Elements in Grievance Redressal, Steps in Grievance
Handling, Benefits of Systematizing Handling, Grievance Management in Indian
Industry), Discipline (Causes of Indiscipline, Aspects of Discipline,
Objectives of Discipline, Essentials of a Good Disciplinary System , Code of
Discipline, Kinds of Punishment/ Penalties, Procedure for Taking Disciplinary
Action, Role of the HR Manager in Maintaining Discipline, Principles of Natural
Justice and Domestic Enquiry, Principles of Effective Discipline), Concept of
Participative Management (Methods of Participation, Pre – requisites for
Successful Participation, Importance of Participation, Limitations of
Participation, Case Study), Employee Empowerment (Empowerment Vs
Disempowerment, Conditions Necessary for the Success of Empowerment, Stages in
the Empowering Process), Definition of Collective Bargaining (Characteristics
of Collective Bargaining, Objectives of Collective Bargaining, Advantages of
Collective Bargaining, Types of Bargaining, Process of Collective Bargaining, Steps
to Ensure the Effectiveness of Collective Bargaining, Bargainable Issues, Collective
Bargaining in India, Factors Inhibiting Collective Bargaining in India, Conditions
Essential for Successful Collective Bargaining, Steps to Ensure Successful
Collective Bargaining), Case Studies, Summary, Answer to 'Check Your Progress',
Exercise and Questions, Further Reading




Paper-2, Marketing Management   


– 0, Marketing Management  

and Functions, Organizational Management and Leadership,  Exercise and Questions


– 1, Fundamentals of Marketing

Introductions,  Unit Objectives, Marketing Concept and Orientation,
Marketing Tasks, Marketing in the Modern Context, Strategic Planning, The
Printing Idea., Study Questions, Multiple Choice  Questions, Further Reading


– 2, Marketing Environment and Marketing System  

Introductions,  Unit Objectives, Economic Forces,
Technological Factors, Social – cultural Factors, Demographic Factors,
Political – legal Environment, Competitive Environment, Counter Analysis,
Marketing System, The Parting Idea………, Study Questions, Multiple Choice  Questions


– 3, Marketing Planning and Control  

Introductions,  Unit Objectives, Marketing Planning,
Marketing Process, Implementation and Control, The Parting Idea………, Study
Questions, Multiple Choice  Questions,
Further Reading


– 4, Organizing for Marketing    

Introductions, Unit Objectives, Organization
of Marketing Activities, The Market – oriented Organization, The Functional
Organization, Organization by Product Type, Organization by Market, Geography
Based and Combination Organizations, The Parting Idea………, Study Questions,
Multiple Choice  Questions, Further


– 5, Marketing Information System     

Introductions, Unit Objectives, Marketing
Information System, Marketing Research Approaches, Types of Marketing Research,
Stages in the Marketing Research Process, The Parting Idea………, Study Questions,
Multiple Choice  Questions


– 6, Consumer Behaviour     

Introductions, Unit Objectives, The
Buyer, The Buying Process, Choice Criteria, The Buying Situation, Determinants
of Consumer Behaviour, Customer Loyalty and Profitability, Customer Portfolio
Management, Emotional Engagement with Customers, Customer Relationship
Management, Relationship Marketing, The Parting Idea………, Study Questions,
Multiple Choice  Questions, Further


– 7, Segmentation and Targeting     

Introductions, Unit Objectives, Segmentation,
Non – Segmented Markets, Purpose of Segmentation, Segmentation and Market
Entry, Segmenting Consumer Markets, Combining Segmentation Variables,
Segmenting Organizational Markets, Evaluating Market Segments and Target Market
Selection, Target Marketing, Target Market Strategies, The Parting Idea………,
Study Questions, Multiple Choice 
Questions, Further Reading


– 8, Product Brand Management   

Introductions, Unit Objectives, Classification
of Products, Product Mix, Positioning, Differentiation, New Product
Development, Adoption Process, Product Life Cycles (PLC) and Strategies,
Packing, Labeling, Branding, Leveraging Brand Equity, The Parting Idea………,
Study Questions, Multiple Choice 
Questions, Further Reading


– 9, Pricing   

Introductions, Unit Objectives, Pricing
Objectives, Factors Affecting Pricing Decisions, Pricing Methods, Pricing
Strategies, The Parting Idea………, Study Questions, Multiple Choice  Questions, Further Reading


– 10, Channel Management and Distribution    

Introductions, Unit Objectives,
Nature and Type of Distribution Channels, Channel Design and Channel Management
Decisions, Retailing, Wholesaling, Physical Distribution, The Parting Idea………,
Study Questions, Multiple Choice Questions, Further Reading


– 11, Organizing for Marketing   

Introductions, Unit Objectives, Communication
Process, Promotion Mix, Advertising, Public Relations, Sales Promotion, Sales
Force Management, Sales Force Marketing, The Parting Idea………, Study Questions,
Multiple Choice  Questions, Further


Paper-3, Financial Management  


– 0, Financial Management 

The main techniques and sectors
of the financial industry, Personal Finance, The Desirability of Budgeting,
Management of current assets, Financial Mathematics, Experimental Finance,
Behavioral Finance, Financial Crisis of 2007 – 2009, Cause of the financial
crisis, Origins and growth of the housing bubble, First effects of the bubble's
collapse, Risks and Regulations, Developing global financial crisis, Economic
Aspects and Projections, Political Instability related to the economic crisis,
Timeline of events  


– 1, Nature of Financial Management  

Introductions,  Unit Objectives, Scope of Finance (Real and
Financial Assets, Equity and Borrowed Funds, Finance and Management Functions),
Financial Functions (Investment Decision, Financing Decision, Dividend
Decision, Liquidity Decision, Financial Procedures and Systems), Financial
Manager's Role (Funds Raising, Funds Allocation, Profit Planning, Understanding
Capital Markets), Financial Goal: Profit Maximization Versus Wealth
Maximization (Profit Maximization, Objections to Profit Maximization, Maximizing
Profit after Taxes, Maximizing EPS, Shareholder's Wealth Maximization (SWM),
Agency Problems: Manager's Versus Shareholders' Goals, Financial Goal and
Firm's Mission and Objectives, Organization of the Finance Functions (Status
and Duties of Finance Executives, Controller's and Treasure's Functions in the
Indian Context), Let us Summarize, Key Concepts, Answers to 'Check Your
Progress', Questions and Exercises   


– 2, Capital Budgeting Decisions   

Introductions,  Unit Objectives, Nature of Investment
Decisions (Importance of Investment Decisions), Types of Investment Decisions (Expansion
and Diversification, Replacement and Modernization, Mutually Exclusive
Investment, Independent Investments, Contingent Investments, Capital Budgeting
Process (Capital Investments, Capital Investment Planning and Control), Time
Value of Money (Compounding, Discounting), Investment Evaluation Criteria
(Investment Decision Rule, Evaluation Criteria), Net Present Value Method (Why
is NPV Important?, Acceptance Rule, Evaluation of the NPV Method), Internal
Rate of Return Method (Uneven Cash Flows: Calculating IRR by Trial and Error,
Level Cash Flows, NPV Profit and IRR, Acceptance Rule, Evaluation of IRR
Method, Profitability Index (Acceptance Rule, Evaluation of PI Method), Payback
(Acceptance Rule, Evaluation of Payback, Payback Reciprocal and Rate of
Return), Discounted Payback Period, Accounting Rate of Return Method
(Acceptance Rule, Evaluation of ARR Method), NPV Versus IRR (Equivalence of NPV
and IRR: Case of Conventional Independent Projects, Lending and Borrowing –
type Projects, Non – Conventional Investments: Problem of Multiple IRRs'
Difference: Case of Ranking Mutually Exclusive Projects), Reinvestment
Assumption and Modified Internal Rate of Return (MIRR), Varying Opportunity
Cost of Capital, ENP Versus PI, Investment Decision under Capital Rationing
(Why Capital Rationing, External Capital Rationing, Internal Capital Rationing,
Use of Profitability Index in Capital Rationing, Limitations of Profitability
Index,  Let us Summarize, Key Concepts,
Answers to 'Check Your Progress', Questions and Exercises



– 3, Long – Term Finance: Shares, Debentures and Term Loans    

Introductions,  Unit Objectives, Ordinary Shares (Reporting
of Ordinary Shares, Features of Ordinary Shares, Pros and Cons of Equity
Financing, Public Issue of Equity, Private Placement), Rights Issue of Equity
Shares (Terms and Procedures, Value of Right, Effect on Shareholders' Wealth,
Is Subscription Price of any Significance, Pros and Cons of Rights Issue),
Preference Shares (Features, Pros and Cons), Debentures (Features, Types of
Debentures, Pros and Cons), Fixed Deposits from Public (Guidelines, Reasons of
Fixed Deposits, Period of Fixed Deposits, Rate of Interest, Statement of
Deposits before Maturity, Deduction of Tax, Failure to Repay Deposits on
Maturity, Non – banking Financial Companies (NBFCs), Factors affecting Long
Term Funds,  Let us Summarize, Key
Concepts, Answers to 'Check Your Progress', Questions and Exercises


– 4, Lease Finance  

Introductions,  Unit Objectives, Lease Financing (Lease
Defined, Types of Leases, Cash Flow Consequences of Financial Lease, Myths
about Leasing, Advantages of Leasing), Evaluating a Financial Leaves
(Equivalent Loan Method, Net Advantage of a Lease, Net Present Value and Net
Advantage of Leasing), Can a Lease Benefit both Lessor and Lessee? (Where From
do Leasing Benefit Come?, Net Advantage of a Lease (NAL) Including Operating
Costs and Salvage Value, Internal Rate of Return Approach for Evaluating a
Lease), Depreciation Tax Shield and Salvage Value Under Indian Tax Laws,
Leverage Lease, Key Concepts, Illustrative Solve Problem, Answers to 'Check
Your Progress', Questions and Exercises


– 5, Capital Structure Theory and Policy  

Introductions,  Unit Objectives, Asssumption of Traditional
Capital Structure Theories, Relevance of Capital Structure: The Net Income and
the Traditional Views (The Net Income Approach, The Traditional View, Criticism
of the Traditional View), Irrelevance of Capital Structure: NOI Approach and
the MM Hypothesis without Taxes (Arbitrage Process, Key Assumptions, Criticism
of the MM Hypothesis (Value of Interest Tax Shield, Value of The Levered Firm,
Enhancing the Firm Value Through Debt: Infosys Technologies Limited,
Implications of the MM Hypothesis with Corporate Taxes), Capital Structure
Planning and Policy (Elements of Capital Structure, Framework for Capital
Structure: The First Analysis ), Approaches to Establish Target Capital
Structure (Ebit – eps Analysis, Valuation Approach, Cash Flow Analysis),
Practical Considerations in Determining Capital Structure (Assets, Growth
Opportunities, Debt – and Non – debt Tax Shields, Financial Flexibility and
Operating Strategy, Loan Covenants, Financial Slack, Sustainability and
Feasibility, Control, Marketability and Timing, Issue Costs, Capacity of
Raising Funds), Manager's Attitude Towards Debt, Capital Structure Analysis of
L & T Limited, Let us Summarize, Key Concepts, Illustrative Solve Problem,
Answers to 'Check Your Progress', Questions and Exercises


– 6, The Cost of Capital  

Introductions,  Unit Objectives, Significance of the Cost of
Capital (Investment Evaluation, Designing Debt Policy, Performance Appraisal),
The Concept of the Opportunity Cost of Capital (Shareholders' Opportunities and
Values, Creditors' Claims and Opportunities, Risk Differences in Shareholders'
and Creditors' Claims, General Formula for the Opportunity Cost of Capital,
Weighted Average Cost of Capital vs, Specific Cost of Capital), Component Costs
of Capital and Security Valuation (Valuation of Bonds, Valuation of Preference
Shares, Valuation of Equity [Ordinary Shares]), Determining Component Cost of
Capital, Cost of Debt (Debt Issued at Par, Debt Issued at Discount or Premium,
Tax Adjustment, Cost of the Existing Debt), Cost of Preference Capital (Irredeemable
Preference Share, Redeemable Preference Share), Cost of Equity Capital (Is
Equity Capital Free of Cost?, Cost of Internal Equity: The Dividend – growth
Model, Cost of External Equity: The Dividend Growth Model, Earning – Price Ratio
and the Cost of Equity), Cost of Equity and the Capital Assets Pricing Model
(Systematic and Unsystematic Risk), Cost of Equity and the Capital Assets
Pricing Model (CAPM), The Weighted Average Cost of Capital (Book Value vs.
Market Value Weights), Flotation Costs, Cost of Capital and Investment
Analysis, Divisional and Project Cost of Capital (The Pure – Play Technique,
The Cost of Capital for Projects), Let us Summarize, Key Concepts, Illustrative
Solve Problem, Answers to 'Check Your Progress', Questions and Exercises


– 7, Financial And Operating Leverage    

Introductions,  Unit Objectives, Capital Structure Defined,
Meaning of Financial Leverage, Measures of Financial Leverage (Financial
Leverage of Companies in India), Financial Leverage and the Shareholders'
Return (EPS and ROE Calculations, Analysis Alternative Financial Plans:
Constant EBIT, Interest Tax Shield, Analyzing Alternative Financial Plans:
Varying EBIT), Combining Financial and Operating Leverages (Degree of Operating
Leverage, Degree of Financial Leverage, Combined Effect of Operating and
Financial Leverages), Let us Summarize, Key Concepts, Illustrative Solve
Problem, Answers to 'Check Your Progress', Questions and Exercises


– 8, Principles of Working Capital Management 

Introductions,  Unit Objectives, Concepts of Working Capital
(Focusing on Management of Current Assets, Focusing on Liquidity Management), Operating
and Cash Conversion Cycle, Permanent and Variable Working Capital, Balanced
Working Capital Position, Determinants of Working Capital (Nature of Business,
Market and Demand Conditions, Technology and Manufacturing Policy, Credit
Policy, Availability of Credit From Suppliers, Operating Efficiency, Price
Level Changes), Issue in Working Capital Management (Current Assets to Fixed
Assets Ratio, Liquidity vs. Profitability Risk – return trade – on, The Cost
Trade – on), Estimating Working Capital Needs, Policies for Financing Current
Assets (Matching Approach, Conservative Approach, Aggressive Approach, Short – term
vs. Long – term Financing), Source of Working Capital (Trade Credit, Accrued
Expenses and Deferred Income, Bank Finance for Working Capital, Commercial
Paper), Let us Summarize, Key Concepts, Illustrative Solve Problem, Answers to
'Check Your Progress', Questions and Exercises


– 9, Dividend Theory    

Introductions,  Unit Objectives, Issues in Dividend Policy,
Dividend Relevance: Walter's Model (Growth Firm: Internal Rate More Than
Opportunity Cost of Capital, Normal Firms: Internal Rate Equals Opportunity
Cost of Capital, Declining Firms: Internal Rate Less Than Opportunity Cost of
Capital, Criticizing of Walter's Model), Dividend Relevance: Gordon's Model,
Dividend and Uncertainty: The Miller – Modigliani (MM) Hypothesis, Relevance of
Dividend Policy Under Market Imperfections (Uncertainty and Shareholders'
Performance for Dividends, Transaction Costs and the Case Against Dividend
Payments, Information Asymmetry and Agency Costs and the Case for Dividend
Payments, Tax Differential: Low – Payout and High – payout Clientele,
Neutrality of Dividend Policy: The Black – schools Hypothesis), Information
Content of Dividends,  Let us Summarize,
Key Concepts, Illustrative Solve Problem, Answers to 'Check Your Progress',
Questions and Exercises


– 10, Dividend Policy    

Introductions,  Unit Objectives, Objectives of Dividend
Policy (Firm's Need for Funds, Shareholders' Need for Income), Practical
Considerations in Dividend Policy (Firm's Investment Opportunities and
Financial Needs, Shareholder's Expectations, Constraints on Paying Dividends),
Stability of Dividends (Constant Dividend Per Share or Dividend Rate, Constant
Payout, Constant Dividend Per Share Plus Extra Dividend, Merits of Stability of
Dividends, Danger of Stability of Dividends), Target Payout and Dividend
Smoothing: Lintner's Model of Corporate Dividend Behaviour, Forms of Dividends
(Cash Dividend, Bonus Shares, Advantages of Bonus Shares, Limitations of Bonus
Shares, Conditions for the Issue of Bonus Shares), Share Split (Bonus Share vs.
Share Split, Reasons for Share Split, Reverse Split), Dividend Policy Analysis:
Case of (L & T) Limited, Let us Summarize, Key Concepts, Illustrative Solve
Problem, Answers to 'Check Your Progress', Questions and Exercises


– 11, Corporate Restructuring, Mergers and Acquisitions    

Introductions,  Unit Objectives, Corporate Restructuring,
Types of Business Combination (Merger or Amalgamation, Acquisition, Forms of
Merger), Mergers and acquisition trends in India, Motives and Benefits of
Mergers and Acquisitions (Accelerated Growth, Enhanced Profitability,
Diversification of Risk, Reduction in Tax Liability, Financial Benefits,
Increased Market Power), Value creation through mergers and acquisitions,
Valuation under Mergers and Acquisitions: DCF Approach (Estimating Free Cash
Flows, Estimating the Cost of Capital, Terminal Value, Value of Excel's
Shares), Financing a Merger (Cash Offer, Share Exchange), Merger Negotiations:
Significance of P/E Ratio and Eps Analysis (Share Exchange Ratio, Earnings
Growth), Tender Offer and hostile takeover (Defensive Tactics), Corporate
Strategy and Acquisitions (Planning, Search and Screening, Financial
Evaluation, Integration, Post – merger Integration: Integrating VSNL with Tata
Group), Accounting for Mergers and Acquisitions (Pooling of Interests Method,
Purchase Method), Leveraged Buy – Outs (LBO Targets, Risk and Rewards, LBO
Evaluation, Divestment, Self – off, Spin – offs), Regulations of Mergers and
Takeovers and India (Legal Measures against Takeover, Refusal to Register the
Transfer of Shares, Protection of Minority Shareholders' Interests, SEBI
Guidelines for Takeovers, Legal Procedures),  Let us Summarize, Key Concepts, Illustrative
Solve Problem, Answers to 'Check Your Progress', Questions and Exercises


– 12, Return, Risk and Shareholder Value

Introductions,  Unit Objectives,  Capital Market Theory: An Overview (Return on
a Single Asset, Risk of Rates of Return: Variance and Standard Deviation),
Portfolio Theory (Portfolio Return: Two – Asset Case, Portfolio Risk: Two Asset
Case), Risk Diversification: Systematic and Unsystematic Risk (Systematic Risk,
Unsystematic Risk and Total Risk), Capital Asset Pricing Model (CAPM)
(Assumptions of CAPM, Characteristics Line, Security Market Line), Implications
and Relevance of CAPM (Implications, Limitations of CAPM), Financial Goals and
Strategy, Shareholder Value Creation (Market Value Added, Market – to – Book
Value, Economic Value Added, EVA Adjustments, Evaluation of M/B and EVA, Value
Drivers), Shareholder Value Analysis: Case of Cadila Healthcare Company,
Managerial Implications of Shareholder Value, Let us Summarize, Key Concepts,
Illustrative Solve Problem, Answers to 'Check Your Progress', Questions and


Business Laws   


– 0, Business Laws         

Definition, History, Corporate
Governance, Corporate Constitution, Balance of Power, Corporate Personality,
Capacity and Powers, Director's Duties, Corporate Litigation, Corporate
Finance, Liquidations, Business Laws in India, Exercise and Questions  


– 1, Nature and Kinds of Contracts    

Unit Objectives, The Indian Contract Act, 1872, Definition of Contract,
Essential Elements of a Valid Contract, Kinds of Contracts, Test Questions,
Practical Problems


– 2, Offer and Acceptance     

Unit Objectives, The Proposal or Offer, The Acceptance, Contracts Over the
Telephone, Test Questions, Practical Problems


– 3, Consideration    

Unit Objectives, Definition, Essentials of Valid Consideration, Exceptions to
the Rule "No Consideration, No Contract", Test Questions, Practical


– 4, Capacity of Parties     

Unit Objectives, Minor, Persons of Unsound Mind, Disqualified Persons, Test
Questions, Practical Problems


– 5, Free Consent   

Unit Objectives, Correction, Undue Influence, Misrepresentation, Fraud,
Mistake, Test Questions, Practical Problems


– 6, Legality of Object and Consideration     

Unit Objectives, What Considerations and Objects are Unlawful?, Objects or
Consideration Unlawful in Part, Effect of Illegal Agreements on Collateral
Transactions, Test Questions, Practical Problems


– 7, Void Agreements    

Unit Objectives, Expressly Declared Void Agreements, Test Questions, Practical


–8, Contingent Contracts    

Unit Objectives, Definition, Essentials of Contingent Contract, Rules Regarding
the Performance of Contingent Contracts, Difference between a Contingent
Contract and a Wagering Agreement, Test Questions, Practical Problems


– 9, Performance of Contracts     

Unit Objectives, Who Can Demand Performance, By Whom Contracts must be
Performed?, Performance of Joint Promises, Assignment of Contracts, Order of
Performance of Reciprocal Promises, Time and Place for Performance,
Appropriation of Payments, Contracts which Need not be Performed, Test
Questions, Practical Problems


– 10, Discharge of Contracts     

Unit Objectives, Discharge by Performance, Discharge by Mutual Consent or
Agreement, Discharge by Subsequent or Supervening Impossibility or Illegality,
Cases not Covered by Supervening Impossibility, Discharge by Lapse of Time,
Discharge by Operation of Law, Discharge by Breach of Contract, Test Questions,
Practical Problems


– 11, Quasi – Contracts     

Unit Objectives, Quasi – Contractual Obligations, Test Questions, Practical


– 12, Remedies for Breach of Contract     

Unit Objectives, Recession of The Contract, Suit for Damages, Duty to Mitigate
Damage Suffered, Liquidated Damages and Penalty, Summary of the Rules Regarding
the Measure of Damages, Suit for Specific Performance, Suit for an Injunction, Test
Questions, Practical Problems


– 13, Indemnity and Guarantee     

Contracts of Indemnity, Contracts of Guarantee, Test Questions, Practical


– 14, Bailment and Pledge     

Objectives, Bailment, Finder of Lost Goods, Pledge or Pawn, Test Questions,
Practical Problems


– 15, Agency    

Objectives, Definitions of Agent and Principal, General Rules of Agency, Kinds
of Agency, Creation of an Agency, Extent of Agent's Authority, Delegation of
Authority, Principal's Liability for the Acts of the Agent, Termination of
Agency, Irrevocable Agency, Test Questions, Practical Problems


– 16, Contract of Sale of Goods     

Unit Objectives, Definition and Essentials of a Contract of Sale, Kinds of
Goods, The Price, Earnest or Deposit, Document of Title to Goods, Test
Questions, Practical Problems


– 17, Conditions and Warranties    

Unit Objectives, Condition Defined, Warranty Defined, Implied Conditions,
Implied Warranties, Doctrine of Caveat Emptor, Test Questions, Practical


– 18, Transfer of Property    

Unit Objectives, Essentials of Transfer of Property, Rules Regarding Transfer
of Property, Essentials of Valid Appropriation, Rule of Transfer of Title on
Sale, Test Questions, Practical Problems


– 19, Performance of Contract of Sale     

Unit Objectives, Delivery, Rules as to Delivery of Goods, Acceptance of
Delivery by Buyer, Test Questions, Practical Problems


– 20, Remedial Measures     

Unit Objectives,
Rights of Unpaid Seller, Buyer's Rights Against Seller, Auction Sale, Test
Questions, Practical Problems


– 21, Negotiable Instruments     

Unit Objectives, Promissory Note, Bill of Exchange, Cheque, Hundis, Test
Questions, Practical Problems


– 22, Parties to Negotiable Instruments     

Objectives, Holder, Capacity of Parties, Test Questions, Practical Problems


– 23, Presentment of Negotiable Instruments  

Unit Objectives, Presentment for Acceptance, Presentment for Sight, Presentment
for Payment, Test Questions, Practical Problems


– 24, Negotiation of Negotiable Instruments 

Unit Objectives, Negotiable by Unauthorized Parties, Test Questions, Practical


– 25, Dishonour and Discharge of Negotiable Instruments    

Objectives, Dishonour of Negotiable Instrument, Discharge of the Instrument and
the Parties, Test Questions, Practical Problems


– 26, Banker and Customer     

Unit Objectives, Crossing of Cheques, Types of Crossing, Liability of Banker,
Rights of Holder against Banker, Bouncing of Cheques, Test Questions, Practical


– 27, Consumer Protection Act, 1986    

Unit Objectives, Definition of Consumer, Who can File a Complaint, Grounds on
which a Complaint can be Made, Unfair Trade Practice, Restrictive Trade
Practice, Consumer Protection Councils, Consumer Disputes Redressal Agencies,
District Forum, State Commission, National Commission, Powers of the Consumer
Forums, Practical Problems


– 28, General Provisions Regarding Arbitration     

Unit Objectives, Types of Arbitration, Arbitration Agreement, Test Questions,
Practical Problems


– 29, Arbitral Tribunal     

Objectives, Arbitrator, Appointment of Arbitrators, Effect of Death or
Insolvency of a Party to Arbitration, Removal of Arbitrator, Jurisdiction of
Arbitral Tribunals, Powers of Arbitrators, Duties of Arbitrators, Test
Questions, Practical Problems


– 30, Arbitration Proceedings    

Objectives, Equal Treatment of Parties, Rules of Procedure for Arbitration,
Place and Commencement of Arbitration, Arbitration Procedure, Arbitral Award,
Form and Contents of Arbitral Award, Costs of Arbitration and Deposits, Correction
and Interpretation of Award, Additional Award, Test Questions


– 31, Conciliation     

Unit Objectives, Procedure for Conciliation, Confidentiality, Deposits, Test

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