**MBA**

** ****[In Marketing Management] **

**Syllabus
of Marketing **

** **

** **

**First
Semester **

** **

**Paper-1,
Management Process and Perspectives **

** **

**Unit
– 0, Management Process and Perspectives **

Etymology , Definition, Overview,

Nature of Managerial Work, Historical Development,

Exercise and Questions

** **

**Unit
– 1, Nature of Managements **

Introduction,

Unit Objectives, Management: An Overview, Management Defined, Nature of

Management, Scope of Management, Need for Management, Management and

Administration, Management – A Science or an Art, Management Levels, Summary, Exercise

and Questions Answer to 'Check Your Progress', Further Reading

** **

**Unit
– 2, Managerial Roles, Functions and Skills **

Introduction,

Unit Objectives, Management Functions, Managerial Roles, Managerial Skills, Summary,

Exercise and Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
– 3, Evolution of Management Thought **

Introduction,

Unit Objectives, Classical Approach, Bureaucracy, The Scientific Management

Stage, Contribution by F.W. Tayalor – Scientific Management, Contribution by

Henry Fayol – Principles of Management, Contribution by Peter F. Drucker – MBO,

Summary, Exercise and Questions, Answer to 'Check Your Progress', Further

Reading

** **

**Unit
–4, Planning and Decision – Making **

Introduction,

Unit Objectives, Planning : An Overview, Advantages and Potential Disadvantages

of Planning, Principles of Effective Planning, Plan Types, Levels of Planning,

Managerial Decision – Making, Defining a Problem, Structure of Problems, Factors

Affecting Decision – Making, Steps in Decision – Making, Rational Decision –

Making, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further

Reading

** **

**Unit
–5, Organizing - I **

Introduction,

Unit Objectives, What is an Organization?, Importance of Organizing, Guidelines

for Effective Organization, Organizational Objectives, The Organization

Process, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further

Reading

** **

**Unit
–6, Organizing - II **

Introduction,

Unit Objectives, Organizational Structure: Design, Steps in the Organizational

Structure, Benefits of a Good Organizational Structure, Mechanistic Versus

Organic Structure, Determinants of Organizational Structure, Types of

Organizational Structures, Departmentation, Management by Objectives (MBO),

Delegation of Authority, Process of Delegation, Advantages of Delegation,

Problems with Delegation, Overcoming Obstacles, Centralization versus

Decentralization, Advantages of Centralization, Advantages of Decentralization,

Summary, Exercise and Questions, Answer to 'Check Your Progress', Further

Reading

** **

**Unit
–7, Staffing **

Introduction,

Unit Objectives, The Staffing Function, Forecasting, The Staffing Process,

Selection, Performance Appraisal, Performance Appraisal Methods, Summary, Exercise

and Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
–8, Motivation **

Introduction,

Unit Objectives, Motivation and Behaviour, Theories of Motivaiton, Summary, Exercise

and Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
–9, Leadership **

Introduction,

Unit Objectives, Leadership, Formal and Informal Leadership, Leadership

Characteristics, Leadership Style, Theories of Leadership, Summary, Exercise

and Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
–10, Controlling **

Introduction,

Unit Objectives, Control, The Controlling Process, Essential of Effective

Control System, Behavioural Implications of Control, Behavioural Guidelines for

Effective Control, Challenges Created by IT, Summary, Exercise and Questions, Answer

to 'Check Your Progress',

Further Reading

** **

**Unit
–11, Coordination **

Introduction,

Unit Objectives, Meaning and Definition of Coordination, Characteristics of

Coordination, Types of Coordination, Principles of Coordination, Techniques of

Coordination, Summary, Exercise and Questions, Answer to 'Check Your Progress',

Further Reading

** **

**Unit
–12, Communication **

Introduction,

Unit Objectives, Objectives of Communication, Means of Communication, Barriers

to Effective Communication, Overcoming Communication Barriers, Summary,

Exercise and Questions, Answer to 'Check Your Progress', Further Reading

** **

** **

**Paper-2,
Organizational Behaviour **

** **

**Unit
– 0, Organizational Behaviour **

Overview of the Field, History,

Specific Contributions, Methods used in organizational studies, Exercise and

Questions

**Unit
– 1, Introduction to Organizational Behaviour **

Introduction, Unit Objectives, What

is an Organization?, Managers in Organizations, Managerial Network, Direct

Environmental Forces, Indirect Environmental Forces, Relevance of

Organisational Behaviour in Today's Business Environment, Summary, Exercise and

Questions,

Answer to 'Check Your Progress', Further

Reading

**Unit
– 2, Approaches to Organizational Behaviour **

Introduction, Unit Objectives, A

Historical Perspective, Scientific Management, The Behavioural Approach to

Management, Contingency Approach to Management, Summary, Exercise and

Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
– 3, Foundations of Individual Behaviour **

Introduction, Unit Objectives, Biological

Foundations of Behaviour, Causes of Human Behaviour, Environmental Effect on Behaviour, Behaviour

as an Input – Output System, Behaviour and Performance, Summary, Exercise and

Questions, Answer to 'Check Your Progress', Further Reading

** **

**Unit
– 4, Perception **

Introduction, Unit Objectives,

Perception: An Overview, Characteristics of the Perceiver, Characteristics of

the Perceived, Characteristics of the Situation, Perceptual Organization,

Perceptual Selectivity, Barriers to Perceptual Accuracy, Perception and

Attribution, Summary , Exercise and Questions, Answer to 'Check Your Progress',

Further Reading

**Unit
– 5, Learning and Behaviour Reinforcement
**

Introduction, Unit Objectives,

Theories of Learning, Acquisition of Complex Behaviours, The Learning Curves,

Transfer of Learning, Principle of Reinforcement, Schedules of Reinforcement,

Organizational Behaviour

Modification, Summary, Exercise and Questions, Answer to 'Check Your Progress',

Further Reading

**Unit
– 6, Personality **

Introduction, Unit Objectives,

Type A and Type B Personality, Major Contributing Factors to Personality,

Personality Dimensions, Introvert and Extrovert Personalities, Personality

Theories, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further

Reading

**Unit
– 7, Motivation and Behaviour **

Introduction, Unit Objectives,

Motivation: An Overview, Sources of Motivation, Historical Development,

Theories of Motivation, The Content Theories of Work Motivation, McGregor's

Theory X and Theory Y, Maslow's Model, ERG Theory, McClelland's Theory of Needs

, Herzberg's Two – Factor Theory, Evaluation of the Theory, Porter Lawler

Model, Vroom's Expectancy Model, Summary, Exercise and Questions, Answer to

'Check Your Progress', Further Reading

**Unit
– 8, Group Behaviour **

Introduction, Unit Objectives,

Definition of Group Dynamics, Reasons for Group Formation , Types of Groups,

Group Cohesiveness, Group Norms, Committee Organization, Committee

Organization, Group Development and Facilitation, Summary, Exercise and

Questions, Answer to 'Check Your Progress', Further Reading

**Unit
– 9, Group Decision – Making **

Introduction, Unit Objectives,

Group: An Overview, Advantages of Group Decision – Making , Disadvantages of

Group Decision – Making, Leadership Role, in Group Decision – Making , Techniques

of Group Decision – Making, Summary, Exercise and Questions, Answer to 'Check

Your Progress', Further Reading

** **

**Unit
– 10, Leadership in Organization **

Introduction, Unit Objectives,

Leadership: An Overview, Formal and Informal Leadership , Leadership Styles, Personal

Characteristics of Leaders, Summary, Exercise and Questions , Answer to 'Check

Your Progress', Further Reading

**Unit
– 11, Inter – Group Relations and Conflict
**

Introduction, Unit Objectives, Interdependence

of Groups, Nature of Conflict in Organizations, Changing view of Conflict,

Types of Conflict Situation, The Causes of Conflict, Conflict Management,

Transactional Analysis, Negotiation, Third Party Role in Negotiations, Summary ,

Exercise and Questions, Answer to 'Check Your Progress', Further Reading

**Unit
– 12, Stress and Behaviour **

Introduction, Unit Objectives,

The General Adaptation Syndrome, Stress Responses, Basic Forms of Stress:

Frustration and Anxiety, Sources of Stress, Consequences of Job Stress, Stress

and Job Performance, Job Burnout, Coping with Stress, Summary, Exercise and

Questions, Answer to 'Check Your Progress', Further Reading

**Paper-3,
Managerial Economics **

** **

**Unit
– 0, Managerial Economics **

** **Ambiguity in the use of term, Financial Models, Exercise

and Questions

** **

**Unit
– 1, The nature and scope of managerial economics **

Introduction,

Unit Objectives, What is managerial economics?, Why do managers need to know

economics?(How economics contributes to managerial functions), Business decisions

and economic analysis, The scope of managerial economics (Microeconomics

Applied to Operational Issues, Macroeconomics Applied to Business Environment)

Some other topics in managerial economics, The Gap Between theory and practice

and the role of managerial economics , Summary,

Answers to 'Check Your Progress', Exercise and Questions, Further Reading

**Unit – 2, Analysis of individual
demand **

Introduction,

Unit Objectives, Meaning of Demand, The Basic of consumer demand: The Utility (The

Meaning of Utility, Total Utility, Marginal Utility), The Law of Diminishing

Marginal Utility (Why does the MU decrease?), Cardinal and Ordinal concept of

utility (Cardinal Utility, Ordinal Utility, The two approaches to consumer

demand analysis), Analysis of Consumer Behaviour: Cardinal Utility Approach (Consumer's

Equilibrium, Derivation of Individual Demand for a Commodity, The law of demand,

Shift in demand curve), Analysis of Consumer Behaviour: Ordinal Utility

Approach (Assumptions of Ordinal Utility Theory, The Meaning and Nature of

Indifference Curve, The Marginal Rate of Substitution (MRS), Properties of

Indifference Curve, Budgetary Constraint and the Budget Line), Consumer's

Equilibrium (Effects of Changes in Income on Consumer Demand, Effects of Change

in Prices on Consumptions, Income and Substitution effects of price change),

Derivation of Individual Demand Curve , Comparison of Cardinal and Ordinal

Utility Approaches, The Revealed Preference Theory, Summary, Answers to 'Check

Your Progress', Exercised and Questions, Further Reading

** **

**Unit – 3, Analysis of Market
Demand and Demand Elastics **

Introduction,

Unit Objectives, Analysis of Market Demand (Meaning of Market Demand, Types of

Demand, Determinants of Market Demand), Demand Function (Linear Demand Function,

Non – Linear Demand Function, Multi – variate or Dynamic Demand Function), Elasticity's

of Demand (Importance of the Elasticity Concept, Price Elasticity of Demand,

Measuring price elasticity from a demand function, Price elasticity and total

revenue, Price elasticity and marginal revenue, Determinants of price

elasticity of demand, Cross – elasticity of demand, Income – elasticity of

demand, Advertisement or promotional elasticity of sales, Elasticity of price

expectations, Some estimates of demand elasticity), Summary, Answers to 'Check

Your Progress', Exercised and Questions, Further Reading

** **

**Unit – 4, Demand Forecasting **

Introduction,

Unit Objectives, Need for demand forecasting, Techniques of forecasting demand (Survey Methods, Statistical Methods), Concluding

Remarks, Some case studies of demand forecasting (Consumer goods, Intermediate

goods), Summary, Answers to 'Check Your Progress', Exercised and Questions, Further

Reading

**Unit – 5, Theory of Production **

Introduction,

Unit Objectives, Meaning of Production and Some Concepts (Meaning of Production,

Some Concepts), Production Function, The Laws of Production (Short – run Laws

of Production: Production with one variable input, Long – term Laws of

Production: Laws of Return to Scale, The Laws of Return to Scale), The Laws of

return to scale through production function (Degree of Production Function and

Return to Scale), CES Production Function, Optimal Input Combination (The

Budgetary Constraint and Budget Line, The Least – cost Criteria, Effect of

Change in Input Price), Summary, Answers to 'Check Your Progress', Exercised

and Questions, Further Reading

**Unit – 6, Theory of Cost **

Introduction,

Unit Objectives, Cost Concepts (Some Accounting Cost Concepts, Some Analytical

Cost Concepts), The Theory of Cost: The Cost – Output Relations (Short – run

Cost – Output Relations, Short – run Cost Functions and Cost Curves, Cost

Curves and the Law of Diminishing Returns, Some Important Cost Relationships, Output

Optimization in the Short – Run, Long – run Cost – Output Relations), Economies

and Diseconomies of Scale (Economies of Scales, Diseconomies of Scales), Some

Empirical Cost Functions, Summary, Answers to 'Check Your Progress', Exercise

and Questions, Further Reading

**Unit – 7, Marketing Structure and
pricing decisions **

Introduction,

Unit Objectives, Market Structure and Degree of Competition (Market Structure

and Pricing Decisions), Pricing under Perfect Competition (Characteristics of

Perfect Competition, Price Determination under Perfect Competition), Pricing

under pure monopoly (Causes and Kinds of Monopolies, Pricing and Output

Decision in the Long Run, Monopoly Pricing and output decision in the long run,

Price Discrimination under Monopoly, Necessary Conditions for Price

Discrimination), Measuring Monopoly Power, Pricing and Output Decisions Under

Monopolistic Competition (Monopolistic Vs. Perfect Competitions, Product

Differentiation Under Monopolistic Competitions, Price and Output Decisions in

the Short – Run, Price and Output Determination in the Long – Run, Non – Price

Competitions: Selling Cost and Equilibrium, Critical Appraisal of Chamberlin's

Theory), Pricing and Output Decisions under Oligopoly (Definition, Sources and

Characteristics, The Oligopoly Models: an Overview, Cournot's Model of

Oligopoly, Kinked Demand Curve Analysis of Price Stability: Sweezy's Model, Price

Leadership Models, Collusion Model: The Cartel),

The

Game Theory (The Nature of the Problem: Prisoners' Dilemma, Application of Game

Theory to Oligopolistic Strategy), Summary, Answers to 'Check Your Progress', Exercise

and Questions, Further Reading

**Unit – 8, Pricing Strategies and Practices **

Introduction,

Unit Objectives, Cost – plus Pricing (Cost – plus Pricing and Marginal Rule Pricing),

Multiple Product Pricing, Pricing in Life – cycle of a Product (Pricing a New

Product, Pricing in Maturing Period, Pricing a Product in Decline), Pricing in Relation to Established Products (Pricing

Below the Market Price, Pricing at Market Price, Pricing Above the Existing

Market Price), Transfer Pricing (Transfer Pricing without External Market, Transfer

Pricing Under Imperfect External Market), Competitive Bidding of Price (Major

Factors in Competitive Bidding, Determining the Competitive Bid), Peak Load

Pricing (Problems in Pricing, Double Pricing System), Summary, Answers to

'Check Your Progress', Exercised and Questions, Further Reading

**Unit – 9, Profit as business
objective and profit planning **

Introduction,

Unit Objectives, Profit as Business Objectives (Meaning of Profit), Theories of

Profit: The Economists 'Perception and Source of Profit (Walker's Theory of

Profit: Profit as Rent of Ability), Problems in Profit Measurement (Problem in

Measuring Depreciation, Treatment of Capital Gains and Losses, Current Vs.

Historical Costs), Profit Maximization as Business Objective (Profit Maximizing

Conditions), Controversy over Profit Maximization Objective (Gap between Theory

and Practice, The Defence of Profit Maximization), Alternative Objectives of

Business Firms (Baumol's Hypothesis of Sales Revenue Maximization, Maris's

Hypothesis of Maximization of Firm's Growth Rate, Williamson's Hypothesis of

Maximization of Managerial Utility Function, Cyert – March Hypothesis of

Satisfying Behaviour, Rothschild's Hypothesis of Long – run Survival and Market

Share Goal, Entry – prevention and Risk – avoidance), A Reasonable Profit

Target (Reasons for Aiming at "Reasonable Profits"), Profit as

Control Measure Profit Planning: Break – Even Analysis (Break – even Analysis:

Linear Cost and Revenue Function, Break – even Analysis: Non – linear Cost and

Revenue Function, Contribution Analysis, Profit Volume Ratio, Margin of Safety,

Profit – Volume Analysis Charts),

Summary,

Answers to 'Check Your Progress', Exercised and Questions, Further Reading

**Unit – 10, National Income: Concept and Measurement **

Introduction,

Unit Objectives, Definition of National Income, Measures of National Income (Gross

National Product (GNP), Gross Domestic Product (GDP), Net National Product

(NNP), National Income: Some Accounting Relationships), Methods of Measuring

National Income (Net Output or Value – Added Method, Factor – Income Method, Expenditure

Method), Choice of Methods, Measurement of National Income in India, Summary, Answers

to 'Check Your Progress', Exercised and Questions, Further Reading

**Unit – 11, Business Cycles;
Causes and Cures **

Introduction,

Unit Objectives, Phases of Business Cycles (The Phases of Prosperity: Expansion

and Peak, Turning – Point and Recession, The Phase of Depression and Trough,

The Phase of Recovery), Theories of Business Cycles (The Pure Monetary Theory

of Business Cycle, The Monetary Overinvestment Theory, Schumpeter's Innovation

Theory of Trade Cycle, Multiplier – Accelerator Interaction Theory of Business

Cycle: Samuelson's Model, Hicksian Theory of Trade Cycle), Measures of Control

Business Cycles (The Need for Controlling Business Cycles, Fiscal Measures, Monetary

Measures), Summary, Answers to 'Check Your Progress', Exercised and Questions,

Further Reading

** **

**Unit – 12, Inflation: Meaning,
Measure and Effects **

Introduction,

Unit Objectives, Definition of Inflation (What is Inflation?, Desirable Limits

of Inflation, Every Price Rise in Not Inflation), Measures of Inflation (Measuring

Inflation through Wholesale PINs, Measuring Inflation by GNP Deflator), Kinds

of Inflation (Effects of Inflation on Production and Growth, Effect of

Inflation on Employment, Effect of Inflation on Income Distribution, Effect of

Inflation on Distribution of Wealth), Summary, Answers to 'Check Your Progress',

Exercised and Questions, Further Reading

**Unit – 13, Theories of Inflation
and Control Measures **

Introduction,

Unit Objectives, The Monetarist View on Inflation, The Modern Approach to

Inflation (Demand – Pull Inflation, Cost – Push Inflation, Interaction Between Demand – Pull and Cost –

Push Factors), Inflation in Less Developed Countries: The Structuralism Vies (Structuralist Approach to Inflation), Policy

Measures to Control Inflation (Monetary Measures, Fiscal Measures, Price and

Wage Control, Indexation), Summary, Answers to 'Check Your Progress', Exercised

and Questions, Further Reading

**Unit – 14, Fiscal Policy **

Introduction,

Unit Objectives, Fiscal Policy: Definition and Objectives, India's Taxation

Policy – 1950 – 1990 (Formulation of Tax Policy, Basic Functions of Tax Policy),

Tax Policy Reforms (1991) (Anomalies in India's Tax Policy, Tax Reforms in 1991),

Income Taxation and Private Business (Effects of Income Taxation on Work

Efforts, Effects of Taxation on Savings), Corporate Income Taxation on Work

Efforts, Summary, Answers to 'Check Your Progress', Exercised and Questions, Further

Reading

**Unit – 15, Monetary Policy **

Introduction,

Unit Objectives, Meaning and Scope of Monetary Policy (Meaning of Monetary

Policy, Scope of Monetary Policy), Instruments of Monetary Policy (Quantitative

Measures of Monetary Control, Qualitative or Selective Credit Controls), The

Limitations of Monetary Policy

Summary,

Answers to 'Check Your Progress', Exercised and Questions, Further Reading

**Paper-4,
Management Accounting **

** **

**Unit
– 0, Management Accounting **

Definition, Aims, Role of

Management accountants within the corporation, Specific Concepts , Lean

Accounting ( Accounting for lean enterprises), Resources and continuous

learning , Management accounting tasks/ services provided, Exercise and

Questions

**Unit
– 1, Meaning and Scope of Accounting **

Introduction, Unit Objectives,

Need for Accounting, Development of Accounting, Definition and Functions of

Accounting, Bookkeeping and Accounting, Is Accounting a Science or an Art?, End

– Users of Accounting Information, Accounting and Other Disciplines, Role of

the Accountant

Branches of Accounting, Difference

Between Management Accounting and Financial Accounting, Importance of

Accounting, Key Terms, Summary, Answers to 'Check Your Progress', Exercised and

Questions, Further Reading

** **

**Unit
– 2, Accounting Principles **

Introduction, Unit Objectives, Meaning

of Accounting Principles, Accounting Concepts , Accounting Conventions, Accounting

Principles and the Institute of Chartered Accountants of India, Systems of

Accounting, Key Terms, Summary, Answers to 'Check Your Progress', Questions and

Exercises, Practical Problems, Further Reading

** **

**Unit
– 3, Journalizing Transactions **

Introduction, Unit Objectives, Journal,

Rules of Debit and Credit, Compound Journal Entry, Opening Entry, Key Terms, Summary,

Answers to 'Check Your Progress', Questions and Exercises, Practical Problems, Further

Reading

** **

**Unit
– 4, Ledger Posting and Trial Balance **

Introduction, Unit Objectives,

Ledger, Posting, Relationship Between Journal and Ledger , Rules Regarding

Posting, Trial Balance, Voucher System, Key Terms, Summary, Answers to 'Check

Your Progress', Questions and Exercises, Practical Problems, Further Reading

** **

**Unit
– 5, Subdivision of a Journal **

Introduction, Unit Objectives,

Subdivisions of a Journal, Cash Journal, Petty Cash Book, Purchase Journal,

Sales Journal, Sales Returns Journal, Bills Receivable and Payable Books, Key

Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,

Practical Problems, Further Reading

** **

**Unit
– 6, Company Financial Statements **

Introduction, Unit Objectives, Meaning

and Types of Financial Statements, Nature of Financial Statements, Limitations

of Financial Statements, Preparation of Company Financial Statements , Profit

and Loss Account, Balance Sheet, Adjustment Entries, Key Terms, Summary, Answers

to 'Check Your Progress', Questions and Exercises, Practical Problems, Further

Reading

** **

**Unit
– 7, Financial Statements: Analysis and Interpretation **

Introduction, Unit Objectives, Relationship

between Analysis and Interpretation, Steps Involved in the Financial Statements

Analysis, Techniques of Financial Analysis, Ratio Analysis , Classification of

Ratios, Profitability Ratios, Turnover Ratios, Financial Ratios, Advantages of

Ratio Analysis, Limitations of Accounting Ratios, Computation of Ratios, Key

Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,

Practical Problems, Further Reading

** **

**Unit
– 8, Cash Flow Statement **

Introduction, Unit Objectives, Meaning

of Cash Flow Statements, Preparation of Cash Flow Statement, Sources of Cash, Difference

Between Cash Flow Analysis and Funds Flow Analysis , Utility of Cash Flow

Analysis, Limitations of Cash Flow Analysis, AS 3 (Revised): Cash Flow , Statements,

Key Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,

Practical Problems, Further Reading

** **

** **

**Unit
– 9, Funds Flow Statement **

Introduction, Unit Objectives,

Meaning of Funds Flow Statement, Uses of Funds Flow Statement, Funds Flow

Statement and Income Statement, Preparation of Funds Flow Statement, Treatment

of Provision for Taxation and Proposed Dividends, Computation of Funds From

Operations , Comprehensive Funds Flow Statements, Statement of Changes in

Financial Position, Key Terms , Summary, Answers to 'Check Your Progress', Questions

and Exercises, Practical Problems , Further Reading

** **

**Unit
– 10, Marginal Costing and Cost Volume Profit Analysis **

Introduction, Unit Objectives,

Absorption Costing, Marginal Costing, Difference Between, Absorption Costing

and Marginal Costing, Marginal Costing and Direct Costing, Marginal Costing and

Differential Costing, Marginal Cost, Segregation of Semi – Variable Costs,

Profit Planning, Cost Volume Profit Analysis, Break Even Analysis, Key Factor, Break

- Even Chart , Angle of Incidence, Assumptions Underlying CVP Analysis/ Break –

Even Charts, Utility of CVP Analysis, Key Terms, Summary, Answers to 'Check

Your Progress', Questions and Exercises, Practical Problems, Further Reading

** **

** **

**Paper-5,
Quantitative Techniques **

** **

**Unit
– 0, Quantitative Techniques **

Fundamental Considerations in

Quantitative Research, Quantitative Research, Statistics in Quantitative

Research, Measurement in Quantitative Research, Quantitative Methods, Exercise

and Questions

** **

**Unit
– 1, Quantitative Methods for Decision – Making **

Introduction, Unit Objectives, Quantitative

Techniques and Business Decisions, Models of Quantitative Decision – Making, Summary,

Answers to 'Check Your Progress', Question and Exercises, Further Reading

**Unit
– 2, Theory of Sets **

Introduction, Unit Objectives,

Sets, Elements, Singleton, Equality of Sets, Subsets, Empty Set or Null Set,

Power Set, Operations with Sets, Algebra of Sets, Venn Diagrams, Applications

of Set Theory, Cartesian Product of Two Sets, Relation, Representation of a

Relation by a Matrix, Diagrammatical Representation of a Relation, Mapping or

Function, Boolean Algebra, Summary, Answers to 'Check Your Progress', Question

and Exercises, Further Reading

**Unit
– 3, Logarithms **

Introduction, Unit Objectives,

Definition, Properties of Logarithms, To Transform a System of Logarithms

having a Given Base to a New System with a Different Base, Common Logarithms , Rules

for Finding Characteristic, Calculation of Mantissa, Calculation of Logarithms ,

Antilogarithms, Miscellaneous Examples, Natural or Naperian Logarithms, Exponential

Series , Logarithmic Series, Summary, Answers to 'Check Your Progress', Question

and Exercises , Further Reading

** **

**Unit
– 4, Linear Equations and Inequalities
**

Introduction, Unit Objectives,

Definition, Solution Sets of Linear Equations and Inequalities , Graphical Representation

of Solution Sets, Summary, Answers to 'Check Your Progress', Question and

Exercises, Further Reading

**Unit
– 5, Quadratic and Simultaneous Equations **

Introduction, Unit Objectives,

Quadratic Equation, Method of Solving Pure Quadratic Equations, Methods of

Solving Affected Quadratic Equations, Nature of Roots, Symmetric Expression of

Roots of a Quadratic Equation, Simultaneous Equations in Two Unknowns, Simultaneous

Equations in Three or More than Three Unknowns, Summary, Answers to 'Check Your

Progress', Question and Exercises, Further Reading

** **

**Unit
– 6, Introduction to Matrices **

Introduction, Unit Objectives,

What is Matrix, Types of Matrices, Algebra of Matrices, Addition of Matrices,

Multiplication of Matrices, Transpose of a Matrix, Elementary Operations ,

Elementary Matrices, Reduction of a Matrix to Echelon Form, System of Linear

Equations, Inverse of a Matrix, Rank of a Matrix, Summary, Answers to 'Check

Your Progress', Question and Exercises, Further Reading

** **

**Unit
– 7, Binomial Theorem **

Introduction, Unit Objectives,

Binomial Theorem, General Term in the Expansion of *(x + y) ^{n}*, Middle Term in the Expansion of

*(x + y)*, Greatest Term

^{n}(Numerically) in the Expansion of

*(x + y)*,

^{n}Binomial Coefficient, Binomial Theorem (Any Index), Application of Binomial

Theorem , Summary, Answers to 'Check Your Progress', Question and Exercises, Further

Reading

** **

**Unit
– 8, Real Numbers and Mathematical Induction **

Introduction, Unit Objectives, Natural

Numbers, Peano's Postulates, Definition, Properties of Additional and

Multiplication, Integers, Factorization Theory and Fundamental Theorem of

Arithmetic, Rational Numbers, Simple Consequences of Field Properties, Order

Properties of Irrational Numbers, Ordered Field Properties of R, Absolute

Value, Complex Numbers, Principle of Mathematical Induction, Summary, Answers

to 'Check Your Progress', Question and Exercises, Further Reading

** **

**Unit
– 9, Progressions **

Introduction, Unit Objectives,

Arithmetical Progression, General Term of a Arithmetical Progression, Sum of

Finite Number of Quantities in an A.P., Arithmetical Mean, To Insert n

Arithmetic Means between Two Given Numbers, Geometrical Progression, nth Term

of G.P., Sum of First n Terms of a G.P., Sum of Infinite Terms of a Geometrical

Progression whose Common Ratio is Less than I', Geometric Mean, To Find n

Geometric Means between Two Given Numbers a and b, Harmonic Progression,

Harmonic Mean, To Insert n Harmonic Means between a and b, Sum of First n

Natural Numbers, Sum of the Squares of First n Natural Numbers, Sum of the

Cubes of First n Natural Numbers, Summary, Answers to 'Check Your Progress',

Question and Exercises, Further Reading

**Unit
– 10, Measures of Central Tendency **

Introduction, Unit Objectives,

Descriptive Statistics, Measures of Central Tendency, The Arithmetic Mean, Arithmetic

Mean of Grouped Data, Properties of the Mean, Short – cut Method for

Calculating Mean, The Weighted Arithmetic Mean, The Median, Location of Median

by Graphical Analysis, Quartiles, Deciles and Percentiles, The Mode, The

Geometric Mean, The Harmonic Mean, The Choice of Average, Misuse of Average,

Miscellaneous Examples, Summary, Answers to 'Check Your Progress', Question and

Exercises, Further Reading

** **

**Unit
– 11, Measures of Dispersion **

Introduction, Unit Objectives,

Measure of Dispersion, The Range, Quartile Deviation, Mean Deviation,

Coefficient of Mean Deviation, Standard Deviation, Calculation of Standard

Deviation by Short Cut Method, Combining Standard Deviations of Two

Distributions, Comparison of Various Measures of Dispersion, Variance and Coefficient

of Variation, Lorenz Curve , Miscellaneous Examples, Summary, Answers to 'Check

Your Progress', Question and Exercises , Further Reading

**Unit
– 12, Moments, Skewness and Kurtosis **

Introduction, Unit Objectives,

Moments, Moments about the Mean, Skewness, Kurtosis , Miscellaneous Examples, Summary,

Answers to 'Check Your Progress', Question and Exercises , Further Reading

**Unit
– 13, Regression and Correlation Analysis **

Introduction, Unit Objectives,

Correlation, Correlation and Regression, Correlation and Causation, Linear

Regression Analysis and Regression Coefficient, Simplified Determination of

Regression Analysis, Correlation Analysis, Correlation Analysis in Historical

Series, Method of Concurrent Deviation, Lag, Coefficient of Rank Correlation, Multiple

and Partial Correlation , Standard Errors of Estimates of Regression

Coefficients, Miscellaneous Examples, Summary, Answers to 'Check Your Progress',

Question and Exercises, Further Reading

** **

**Unit
– 14, Analysis of Time Series **

Introduction, Unit Objectives,

Time Series Analysis Method, Smoothing Techniques, Trend Analysis, Measuring

the Cyclical Effect, Seasonal Variation, Measuring Irregular Variation ,

Seasonal Adjustments, Solved Problems, Summary, Answers to 'Check Your

Progress', Question and Exercises, Further Reading

**Paper-6,
Computer Aided Management **

**No courses in this category**