MBA

 [In Marketing Management]

Syllabus
of Marketing

 

 

First
Semester

 

Paper-1,
Management Process and Perspectives  

 

Unit
– 0, Management Process and Perspectives     

Etymology , Definition, Overview,
Nature of Managerial Work, Historical Development,

Exercise and Questions

 

Unit
– 1, Nature of Managements  

Introduction,
Unit Objectives, Management: An Overview, Management Defined, Nature of
Management, Scope of Management, Need for Management, Management and
Administration, Management – A Science or an Art, Management Levels, Summary, Exercise
and Questions Answer to 'Check Your Progress', Further Reading

 

Unit
– 2, Managerial Roles, Functions and Skills

Introduction,
Unit Objectives, Management Functions, Managerial Roles, Managerial Skills, Summary,
Exercise and Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
– 3, Evolution of Management Thought   

Introduction,
Unit Objectives, Classical Approach, Bureaucracy, The Scientific Management
Stage, Contribution by F.W. Tayalor – Scientific Management, Contribution by
Henry Fayol – Principles of Management, Contribution by Peter F. Drucker – MBO,
Summary, Exercise and Questions, Answer to 'Check Your Progress', Further
Reading

 

Unit
–4, Planning and Decision – Making   

Introduction,
Unit Objectives, Planning : An Overview, Advantages and Potential Disadvantages
of Planning, Principles of Effective Planning, Plan Types, Levels of Planning,
Managerial Decision – Making, Defining a Problem, Structure of Problems, Factors
Affecting Decision – Making, Steps in Decision – Making, Rational Decision –
Making, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further
Reading

 

Unit
–5, Organizing - I   

Introduction,
Unit Objectives, What is an Organization?, Importance of Organizing, Guidelines
for Effective Organization, Organizational Objectives, The Organization
Process, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further
Reading

 

Unit
–6, Organizing - II   

Introduction,
Unit Objectives, Organizational Structure: Design, Steps in the Organizational
Structure, Benefits of a Good Organizational Structure, Mechanistic Versus
Organic Structure, Determinants of Organizational Structure, Types of
Organizational Structures, Departmentation, Management by Objectives (MBO),
Delegation of Authority, Process of Delegation, Advantages of Delegation,
Problems with Delegation, Overcoming Obstacles, Centralization versus
Decentralization, Advantages of Centralization, Advantages of Decentralization,
Summary, Exercise and Questions, Answer to 'Check Your Progress', Further
Reading

 

Unit
–7, Staffing    

Introduction,
Unit Objectives, The Staffing Function, Forecasting, The Staffing Process,
Selection, Performance Appraisal, Performance Appraisal Methods, Summary, Exercise
and Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
–8, Motivation   

Introduction,
Unit Objectives, Motivation and Behaviour, Theories of Motivaiton, Summary, Exercise
and Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
–9, Leadership    

Introduction,
Unit Objectives, Leadership, Formal and Informal Leadership, Leadership
Characteristics, Leadership Style, Theories of Leadership, Summary, Exercise
and Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
–10, Controlling   

Introduction,
Unit Objectives, Control, The Controlling Process, Essential of Effective
Control System, Behavioural Implications of Control, Behavioural Guidelines for
Effective Control, Challenges Created by IT, Summary, Exercise and Questions, Answer
to 'Check Your Progress',

Further Reading

 

Unit
–11, Coordination   

Introduction,
Unit Objectives, Meaning and Definition of Coordination, Characteristics of
Coordination, Types of Coordination, Principles of Coordination, Techniques of
Coordination, Summary, Exercise and Questions, Answer to 'Check Your Progress',
Further Reading

 

Unit
–12, Communication

Introduction,
Unit Objectives, Objectives of Communication, Means of Communication, Barriers
to Effective Communication, Overcoming Communication Barriers, Summary,
Exercise and Questions, Answer to 'Check Your Progress', Further Reading

 

 

Paper-2,
Organizational Behaviour  

 

Unit
– 0, Organizational Behaviour

Overview of the Field, History,
Specific Contributions, Methods used in organizational studies, Exercise and
Questions

 

Unit
– 1, Introduction to Organizational Behaviour

Introduction, Unit Objectives, What
is an Organization?, Managers in Organizations, Managerial Network, Direct
Environmental Forces, Indirect Environmental Forces, Relevance of
Organisational Behaviour in Today's Business Environment, Summary, Exercise and
Questions,

Answer to 'Check Your Progress', Further
Reading

 

Unit
– 2, Approaches to Organizational Behaviour

Introduction, Unit Objectives, A
Historical Perspective, Scientific Management, The Behavioural Approach to
Management, Contingency Approach to Management, Summary, Exercise and
Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
– 3, Foundations of Individual Behaviour

Introduction, Unit Objectives, Biological
Foundations of Behaviour, Causes of Human Behaviour,  Environmental Effect on Behaviour, Behaviour
as an Input – Output System, Behaviour and Performance, Summary, Exercise and
Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
– 4, Perception 

Introduction, Unit Objectives,
Perception: An Overview, Characteristics of the Perceiver, Characteristics of
the Perceived, Characteristics of the Situation, Perceptual Organization,
Perceptual Selectivity, Barriers to Perceptual Accuracy, Perception and
Attribution, Summary , Exercise and Questions, Answer to 'Check Your Progress',
Further Reading

 

Unit
– 5, Learning and Behaviour Reinforcement 

Introduction, Unit Objectives,
Theories of Learning, Acquisition of Complex Behaviours, The Learning Curves,
Transfer of Learning, Principle of Reinforcement, Schedules of Reinforcement,

Organizational Behaviour
Modification, Summary, Exercise and Questions, Answer to 'Check Your Progress',
Further Reading

 

Unit
– 6, Personality 

Introduction, Unit Objectives,
Type A and Type B Personality, Major Contributing Factors to Personality,
Personality Dimensions, Introvert and Extrovert Personalities, Personality
Theories, Summary, Exercise and Questions, Answer to 'Check Your Progress', Further
Reading

 

Unit
– 7, Motivation and Behaviour

Introduction, Unit Objectives,
Motivation: An Overview, Sources of Motivation, Historical Development,
Theories of Motivation, The Content Theories of Work Motivation, McGregor's
Theory X and Theory Y, Maslow's Model, ERG Theory, McClelland's Theory of Needs
, Herzberg's Two – Factor Theory, Evaluation of the Theory, Porter Lawler
Model, Vroom's Expectancy Model, Summary, Exercise and Questions, Answer to
'Check Your Progress', Further Reading

 

Unit
– 8, Group Behaviour 

Introduction, Unit Objectives,
Definition of Group Dynamics, Reasons for Group Formation , Types of Groups,
Group Cohesiveness, Group Norms, Committee Organization, Committee
Organization, Group Development and Facilitation, Summary, Exercise and
Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
– 9, Group Decision – Making

Introduction, Unit Objectives,
Group: An Overview, Advantages of Group Decision – Making , Disadvantages of
Group Decision – Making, Leadership Role, in Group Decision – Making , Techniques
of Group Decision – Making, Summary, Exercise and Questions, Answer to 'Check
Your Progress', Further Reading

 

Unit
– 10, Leadership in Organization  

Introduction, Unit Objectives,
Leadership: An Overview, Formal and Informal Leadership , Leadership Styles, Personal
Characteristics of Leaders, Summary, Exercise and Questions , Answer to 'Check
Your Progress', Further Reading

 

Unit
– 11, Inter – Group Relations and Conflict   

Introduction, Unit Objectives, Interdependence
of Groups, Nature of Conflict in Organizations, Changing view of Conflict,
Types of Conflict Situation, The Causes of Conflict, Conflict Management,
Transactional Analysis, Negotiation, Third Party Role in Negotiations, Summary ,
Exercise and Questions, Answer to 'Check Your Progress', Further Reading

 

Unit
– 12, Stress and Behaviour    

Introduction, Unit Objectives,
The General Adaptation Syndrome, Stress Responses, Basic Forms of Stress:
Frustration and Anxiety, Sources of Stress, Consequences of Job Stress, Stress
and Job Performance, Job Burnout, Coping with Stress, Summary, Exercise and
Questions, Answer to 'Check Your Progress', Further Reading

 

Paper-3,
Managerial Economics  

 

Unit
– 0, Managerial Economics

 Ambiguity in the use of term, Financial Models, Exercise
and Questions  

             

Unit
– 1, The nature and scope of managerial economics  

Introduction,
Unit Objectives, What is managerial economics?, Why do managers need to know
economics?(How economics contributes to managerial functions), Business decisions
and economic analysis, The scope of managerial economics (Microeconomics
Applied to Operational Issues, Macroeconomics Applied to Business Environment)
Some other topics in managerial economics, The Gap Between theory and practice
and the role of managerial economics  , Summary,
Answers to 'Check Your Progress', Exercise and Questions, Further Reading

 

Unit – 2, Analysis of individual
demand  

Introduction,
Unit Objectives, Meaning of Demand, The Basic of consumer demand: The Utility (The
Meaning of Utility, Total Utility, Marginal Utility), The Law of Diminishing
Marginal Utility (Why does the MU decrease?), Cardinal and Ordinal concept of
utility (Cardinal Utility, Ordinal Utility, The two approaches to consumer
demand analysis), Analysis of Consumer Behaviour: Cardinal Utility Approach (Consumer's
Equilibrium, Derivation of Individual Demand for a Commodity, The law of demand,
Shift in demand curve), Analysis of Consumer Behaviour: Ordinal Utility
Approach (Assumptions of Ordinal Utility Theory, The Meaning and Nature of
Indifference Curve, The Marginal Rate of Substitution (MRS), Properties of
Indifference Curve, Budgetary Constraint and the Budget Line), Consumer's
Equilibrium (Effects of Changes in Income on Consumer Demand, Effects of Change
in Prices on Consumptions, Income and Substitution effects of price change),
Derivation of Individual Demand Curve , Comparison of Cardinal and Ordinal
Utility Approaches, The Revealed Preference Theory, Summary, Answers to 'Check
Your Progress', Exercised and Questions, Further Reading 

 

Unit – 3, Analysis of Market
Demand and Demand Elastics   

Introduction,
Unit Objectives, Analysis of Market Demand (Meaning of Market Demand, Types of
Demand, Determinants of Market Demand), Demand Function (Linear Demand Function,
Non – Linear Demand Function, Multi – variate or Dynamic Demand Function), Elasticity's
of Demand (Importance of the Elasticity Concept, Price Elasticity of Demand,
Measuring price elasticity from a demand function, Price elasticity and total
revenue, Price elasticity and marginal revenue, Determinants of price
elasticity of demand, Cross – elasticity of demand, Income – elasticity of
demand, Advertisement or promotional elasticity of sales, Elasticity of price
expectations, Some estimates of demand elasticity), Summary, Answers to 'Check
Your Progress', Exercised and Questions, Further Reading 

 

Unit – 4, Demand Forecasting   

Introduction,
Unit Objectives, Need for demand forecasting, Techniques of forecasting demand  (Survey Methods, Statistical Methods), Concluding
Remarks, Some case studies of demand forecasting (Consumer goods, Intermediate
goods), Summary, Answers to 'Check Your Progress', Exercised and Questions, Further
Reading 

 

Unit – 5, Theory of Production   

Introduction,
Unit Objectives, Meaning of Production and Some Concepts (Meaning of Production,
Some Concepts), Production Function, The Laws of Production (Short – run Laws
of Production: Production with one variable input, Long – term Laws of
Production: Laws of Return to Scale, The Laws of Return to Scale), The Laws of
return to scale through production function (Degree of Production Function and
Return to Scale), CES Production Function, Optimal Input Combination (The
Budgetary Constraint and Budget Line, The Least – cost Criteria, Effect of
Change in Input Price), Summary, Answers to 'Check Your Progress', Exercised
and Questions, Further Reading

 

Unit – 6, Theory of Cost  

Introduction,
Unit Objectives, Cost Concepts (Some Accounting Cost Concepts, Some Analytical
Cost Concepts), The Theory of Cost: The Cost – Output Relations (Short – run
Cost – Output Relations, Short – run Cost Functions and Cost Curves, Cost
Curves and the Law of Diminishing Returns, Some Important Cost Relationships, Output
Optimization in the Short – Run, Long – run Cost – Output Relations), Economies
and Diseconomies of Scale (Economies of Scales, Diseconomies of Scales), Some
Empirical Cost Functions, Summary, Answers to 'Check Your Progress', Exercise
and Questions, Further Reading

 

Unit – 7, Marketing Structure and
pricing decisions   

Introduction,
Unit Objectives, Market Structure and Degree of Competition (Market Structure
and Pricing Decisions), Pricing under Perfect Competition (Characteristics of
Perfect Competition, Price Determination under Perfect Competition), Pricing
under pure monopoly (Causes and Kinds of Monopolies, Pricing and Output
Decision in the Long Run, Monopoly Pricing and output decision in the long run,
Price Discrimination under Monopoly, Necessary Conditions for Price
Discrimination), Measuring Monopoly Power, Pricing and Output Decisions Under
Monopolistic Competition (Monopolistic Vs. Perfect Competitions, Product
Differentiation Under Monopolistic Competitions, Price and Output Decisions in
the Short – Run, Price and Output Determination in the Long – Run, Non – Price
Competitions: Selling Cost and Equilibrium, Critical Appraisal of Chamberlin's
Theory), Pricing and Output Decisions under Oligopoly (Definition, Sources and
Characteristics, The Oligopoly Models: an Overview, Cournot's Model of
Oligopoly, Kinked Demand Curve Analysis of Price Stability: Sweezy's Model, Price
Leadership Models, Collusion Model: The Cartel),

The
Game Theory (The Nature of the Problem: Prisoners' Dilemma, Application of Game
Theory to Oligopolistic Strategy), Summary, Answers to 'Check Your Progress', Exercise
and Questions, Further Reading

 

Unit – 8,    Pricing Strategies and Practices

Introduction,
Unit Objectives, Cost – plus Pricing (Cost – plus Pricing and Marginal Rule Pricing),
Multiple Product Pricing, Pricing in Life – cycle of a Product (Pricing a New
Product, Pricing in Maturing Period, Pricing a Product in Decline),  Pricing in Relation to Established Products (Pricing
Below the Market Price, Pricing at Market Price, Pricing Above the Existing
Market Price), Transfer Pricing (Transfer Pricing without External Market, Transfer
Pricing Under Imperfect External Market), Competitive Bidding of Price (Major
Factors in Competitive Bidding, Determining the Competitive Bid), Peak Load
Pricing (Problems in Pricing, Double Pricing System), Summary, Answers to
'Check Your Progress', Exercised and Questions, Further Reading

 

Unit – 9, Profit as business
objective and profit planning    

Introduction,
Unit Objectives, Profit as Business Objectives (Meaning of Profit), Theories of
Profit: The Economists 'Perception and Source of Profit (Walker's Theory of
Profit: Profit as Rent of Ability), Problems in Profit Measurement (Problem in
Measuring Depreciation, Treatment of Capital Gains and Losses, Current Vs.
Historical Costs), Profit Maximization as Business Objective (Profit Maximizing
Conditions), Controversy over Profit Maximization Objective (Gap between Theory
and Practice, The Defence of Profit Maximization), Alternative Objectives of
Business Firms (Baumol's Hypothesis of Sales Revenue Maximization, Maris's
Hypothesis of Maximization of Firm's Growth Rate, Williamson's Hypothesis of
Maximization of Managerial Utility Function, Cyert – March Hypothesis of
Satisfying Behaviour, Rothschild's Hypothesis of Long – run Survival and Market
Share Goal, Entry – prevention and Risk – avoidance), A Reasonable Profit
Target (Reasons for Aiming at "Reasonable Profits"), Profit as
Control Measure Profit Planning: Break – Even Analysis (Break – even Analysis:
Linear Cost and Revenue Function, Break – even Analysis: Non – linear Cost and
Revenue Function, Contribution Analysis, Profit Volume Ratio, Margin of Safety,
Profit – Volume Analysis Charts),  

Summary,
Answers to 'Check Your Progress', Exercised and Questions, Further Reading

 

Unit – 10,    National Income: Concept and Measurement   

Introduction,
Unit Objectives, Definition of National Income, Measures of National Income (Gross
National Product (GNP), Gross Domestic Product (GDP), Net National Product
(NNP), National Income: Some Accounting Relationships), Methods of Measuring
National Income (Net Output or Value – Added Method, Factor – Income Method, Expenditure
Method), Choice of Methods, Measurement of National Income in India, Summary, Answers
to 'Check Your Progress', Exercised and Questions, Further Reading

 

Unit – 11, Business Cycles;
Causes and Cures      

Introduction,
Unit Objectives, Phases of Business Cycles (The Phases of Prosperity: Expansion
and Peak, Turning – Point and Recession, The Phase of Depression and Trough,
The Phase of Recovery), Theories of Business Cycles (The Pure Monetary Theory
of Business Cycle, The Monetary Overinvestment Theory, Schumpeter's Innovation
Theory of Trade Cycle, Multiplier – Accelerator Interaction Theory of Business
Cycle: Samuelson's Model, Hicksian Theory of Trade Cycle), Measures of Control
Business Cycles (The Need for Controlling Business Cycles, Fiscal Measures, Monetary
Measures), Summary, Answers to 'Check Your Progress', Exercised and Questions,
Further Reading

 

Unit – 12, Inflation: Meaning,
Measure and Effects       

Introduction,
Unit Objectives, Definition of Inflation (What is Inflation?, Desirable Limits
of Inflation, Every Price Rise in Not Inflation), Measures of Inflation (Measuring
Inflation through Wholesale PINs, Measuring Inflation by GNP Deflator), Kinds
of Inflation (Effects of Inflation on Production and Growth, Effect of
Inflation on Employment, Effect of Inflation on Income Distribution, Effect of
Inflation on Distribution of Wealth), Summary, Answers to 'Check Your Progress',
Exercised and Questions, Further Reading

 

Unit – 13, Theories of Inflation
and Control Measures        

Introduction,
Unit Objectives, The Monetarist View on Inflation, The Modern Approach to
Inflation (Demand – Pull Inflation, Cost – Push Inflation,  Interaction Between Demand – Pull and Cost –
Push Factors), Inflation in Less Developed Countries: The Structuralism Vies  (Structuralist Approach to Inflation), Policy
Measures to Control Inflation (Monetary Measures, Fiscal Measures, Price and
Wage Control, Indexation), Summary, Answers to 'Check Your Progress', Exercised
and Questions, Further Reading

 

Unit – 14, Fiscal Policy         

Introduction,
Unit Objectives, Fiscal Policy: Definition and Objectives, India's Taxation
Policy – 1950 – 1990 (Formulation of Tax Policy, Basic Functions of Tax Policy),
Tax Policy Reforms (1991) (Anomalies in India's Tax Policy, Tax Reforms in 1991),
Income Taxation and Private Business (Effects of Income Taxation on Work
Efforts, Effects of Taxation on Savings), Corporate Income Taxation on Work
Efforts, Summary, Answers to 'Check Your Progress', Exercised and Questions, Further
Reading                       
 

 

Unit – 15, Monetary Policy         

Introduction,
Unit Objectives, Meaning and Scope of Monetary Policy (Meaning of Monetary
Policy, Scope of Monetary Policy), Instruments of Monetary Policy (Quantitative
Measures of Monetary Control, Qualitative or Selective Credit Controls), The
Limitations of Monetary Policy

Summary,
Answers to 'Check Your Progress', Exercised and Questions,  Further Reading 

 

Paper-4,
Management Accounting   

 

Unit
– 0, Management Accounting  

Definition, Aims, Role of
Management accountants within the corporation, Specific Concepts , Lean
Accounting ( Accounting for lean enterprises), Resources and continuous
learning , Management accounting tasks/ services provided, Exercise and
Questions

 

Unit
– 1, Meaning and Scope of Accounting  

Introduction, Unit Objectives,
Need for Accounting, Development of Accounting, Definition and Functions of
Accounting, Bookkeeping and Accounting, Is Accounting a Science or an Art?, End
– Users of Accounting Information, Accounting and Other Disciplines, Role of
the Accountant

Branches of Accounting, Difference
Between Management Accounting and Financial Accounting, Importance of
Accounting, Key Terms, Summary, Answers to 'Check Your Progress', Exercised and
Questions, Further Reading 

 

Unit
– 2, Accounting Principles 

Introduction, Unit Objectives, Meaning
of Accounting Principles, Accounting Concepts , Accounting Conventions, Accounting
Principles and the Institute of Chartered Accountants of India, Systems of
Accounting, Key Terms, Summary, Answers to 'Check Your Progress', Questions and
Exercises, Practical Problems, Further Reading

 

Unit
– 3, Journalizing Transactions   

Introduction, Unit Objectives, Journal,
Rules of Debit and Credit, Compound Journal Entry, Opening Entry, Key Terms, Summary,
Answers to 'Check Your Progress', Questions and Exercises, Practical Problems, Further
Reading

 

Unit
– 4, Ledger Posting and Trial Balance   

Introduction, Unit Objectives,
Ledger, Posting, Relationship Between Journal and Ledger , Rules Regarding
Posting, Trial Balance, Voucher System, Key Terms, Summary, Answers to 'Check
Your Progress', Questions and Exercises, Practical Problems, Further Reading

 

Unit
– 5, Subdivision of a Journal   

Introduction, Unit Objectives,
Subdivisions of a Journal, Cash Journal, Petty Cash Book, Purchase Journal,
Sales Journal, Sales Returns Journal, Bills Receivable and Payable Books, Key
Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,
Practical Problems, Further Reading

 

Unit
– 6, Company Financial Statements   

Introduction, Unit Objectives, Meaning
and Types of Financial Statements, Nature of Financial Statements, Limitations
of Financial Statements, Preparation of Company Financial Statements , Profit
and Loss Account, Balance Sheet, Adjustment Entries, Key Terms, Summary, Answers
to 'Check Your Progress', Questions and Exercises, Practical Problems, Further
Reading

 

Unit
– 7, Financial Statements: Analysis and Interpretation   

Introduction, Unit Objectives, Relationship
between Analysis and Interpretation, Steps Involved in the Financial Statements
Analysis, Techniques of Financial Analysis, Ratio Analysis , Classification of
Ratios, Profitability Ratios, Turnover Ratios, Financial Ratios, Advantages of
Ratio Analysis, Limitations of Accounting Ratios, Computation of Ratios, Key
Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,
Practical Problems, Further Reading

 

Unit
– 8, Cash Flow Statement  

Introduction, Unit Objectives, Meaning
of Cash Flow Statements, Preparation of Cash Flow Statement, Sources of Cash, Difference
Between Cash Flow Analysis and Funds Flow Analysis , Utility of Cash Flow
Analysis, Limitations of Cash Flow Analysis, AS 3 (Revised): Cash Flow , Statements,
Key Terms, Summary, Answers to 'Check Your Progress', Questions and Exercises,
Practical Problems, Further Reading

 

 

Unit
– 9, Funds Flow Statement  

Introduction, Unit Objectives,
Meaning of Funds Flow Statement, Uses of Funds Flow Statement, Funds Flow
Statement and Income Statement, Preparation of Funds Flow Statement, Treatment
of Provision for Taxation and Proposed Dividends, Computation of Funds From
Operations , Comprehensive Funds Flow Statements, Statement of Changes in
Financial Position, Key Terms , Summary, Answers to 'Check Your Progress', Questions
and Exercises, Practical Problems , Further Reading

 

Unit
– 10, Marginal Costing and Cost Volume Profit Analysis   

Introduction, Unit Objectives,
Absorption Costing, Marginal Costing, Difference Between, Absorption Costing
and Marginal Costing, Marginal Costing and Direct Costing, Marginal Costing and
Differential Costing, Marginal Cost, Segregation of Semi – Variable Costs,
Profit Planning, Cost Volume Profit Analysis, Break Even Analysis, Key Factor, Break
- Even Chart , Angle of Incidence, Assumptions Underlying CVP Analysis/ Break –
Even Charts, Utility of CVP Analysis, Key Terms, Summary, Answers to 'Check
Your Progress', Questions and Exercises, Practical Problems, Further Reading

 

 

Paper-5,
Quantitative Techniques    

 

Unit
– 0, Quantitative Techniques   

Fundamental Considerations in
Quantitative Research, Quantitative Research, Statistics in Quantitative
Research, Measurement in Quantitative Research, Quantitative Methods, Exercise
and Questions

 

Unit
– 1, Quantitative Methods for Decision – Making  

Introduction, Unit Objectives, Quantitative
Techniques and Business Decisions, Models of Quantitative Decision – Making, Summary,
Answers to 'Check Your Progress', Question and Exercises, Further Reading

 

Unit
– 2, Theory of Sets

Introduction, Unit Objectives,
Sets, Elements, Singleton, Equality of Sets, Subsets, Empty Set or Null Set,
Power Set, Operations with Sets, Algebra of Sets, Venn Diagrams, Applications
of Set Theory, Cartesian Product of Two Sets, Relation, Representation of a
Relation by a Matrix, Diagrammatical Representation of a Relation, Mapping or
Function, Boolean Algebra, Summary, Answers to 'Check Your Progress', Question
and Exercises, Further Reading

 

Unit
– 3, Logarithms    

Introduction, Unit Objectives,
Definition, Properties of Logarithms, To Transform a System of Logarithms
having a Given Base to a New System with a Different Base, Common Logarithms , Rules
for Finding Characteristic, Calculation of Mantissa, Calculation of Logarithms ,
Antilogarithms, Miscellaneous Examples, Natural or Naperian Logarithms, Exponential
Series , Logarithmic Series, Summary, Answers to 'Check Your Progress', Question
and Exercises , Further Reading

 

Unit
– 4, Linear Equations and Inequalities   

Introduction, Unit Objectives,
Definition, Solution Sets of Linear Equations and Inequalities , Graphical Representation
of Solution Sets, Summary, Answers to 'Check Your Progress', Question and
Exercises, Further Reading

 

Unit
– 5, Quadratic and Simultaneous Equations

Introduction, Unit Objectives,
Quadratic Equation, Method of Solving Pure Quadratic Equations, Methods of
Solving Affected Quadratic Equations, Nature of Roots, Symmetric Expression of
Roots of a Quadratic Equation, Simultaneous Equations in Two Unknowns, Simultaneous
Equations in Three or More than Three Unknowns, Summary, Answers to 'Check Your
Progress', Question and Exercises, Further Reading

 

Unit
– 6, Introduction to Matrices    

Introduction, Unit Objectives,
What is Matrix, Types of Matrices, Algebra of Matrices, Addition of Matrices,
Multiplication of Matrices, Transpose of a Matrix, Elementary Operations ,
Elementary Matrices, Reduction of a Matrix to Echelon Form, System of Linear
Equations, Inverse of a Matrix, Rank of a Matrix, Summary, Answers to 'Check
Your Progress', Question and Exercises, Further Reading

 

Unit
– 7, Binomial Theorem

Introduction, Unit Objectives,
Binomial Theorem, General Term in the Expansion of (x + y)n, Middle Term in the Expansion of (x + y)n, Greatest Term
(Numerically) in the Expansion of (x + y)n,
Binomial Coefficient, Binomial Theorem (Any Index), Application of Binomial
Theorem , Summary, Answers to 'Check Your Progress', Question and Exercises, Further
Reading

 

Unit
– 8, Real Numbers and Mathematical Induction

Introduction, Unit Objectives, Natural
Numbers, Peano's Postulates, Definition, Properties of Additional and
Multiplication, Integers, Factorization Theory and Fundamental Theorem of
Arithmetic, Rational Numbers, Simple Consequences of Field Properties, Order
Properties of Irrational Numbers, Ordered Field Properties of R, Absolute
Value, Complex Numbers, Principle of Mathematical Induction, Summary, Answers
to 'Check Your Progress', Question and Exercises, Further Reading

 

Unit
– 9, Progressions  

Introduction, Unit Objectives,
Arithmetical Progression, General Term of a Arithmetical Progression, Sum of
Finite Number of Quantities in an A.P., Arithmetical Mean, To Insert n
Arithmetic Means between Two Given Numbers, Geometrical Progression, nth Term
of G.P., Sum of First n Terms of a G.P., Sum of Infinite Terms of a Geometrical
Progression whose Common Ratio is Less than I', Geometric Mean, To Find n
Geometric Means between Two Given Numbers a and b, Harmonic Progression,
Harmonic Mean, To Insert n Harmonic Means between a and b, Sum of First n
Natural Numbers, Sum of the Squares of First n Natural Numbers, Sum of the
Cubes of First n Natural Numbers, Summary, Answers to 'Check Your Progress',
Question and Exercises, Further Reading

 

Unit
– 10, Measures of Central Tendency    

Introduction, Unit Objectives,
Descriptive Statistics, Measures of Central Tendency, The Arithmetic Mean, Arithmetic
Mean of Grouped Data, Properties of the Mean, Short – cut Method for
Calculating Mean, The Weighted Arithmetic Mean, The Median, Location of Median
by Graphical Analysis, Quartiles, Deciles and Percentiles, The Mode, The
Geometric Mean, The Harmonic Mean, The Choice of Average, Misuse of Average,
Miscellaneous Examples, Summary, Answers to 'Check Your Progress', Question and
Exercises, Further Reading

 

Unit
– 11, Measures of Dispersion

Introduction, Unit Objectives,
Measure of Dispersion, The Range, Quartile Deviation, Mean Deviation,
Coefficient of Mean Deviation, Standard Deviation, Calculation of Standard
Deviation by Short Cut Method, Combining Standard Deviations of Two
Distributions, Comparison of Various Measures of Dispersion, Variance and Coefficient
of Variation, Lorenz Curve , Miscellaneous Examples, Summary, Answers to 'Check
Your Progress', Question and Exercises , Further Reading

 

Unit
– 12, Moments, Skewness and Kurtosis     

Introduction, Unit Objectives,
Moments, Moments about the Mean, Skewness, Kurtosis , Miscellaneous Examples, Summary,
Answers to 'Check Your Progress', Question and Exercises , Further Reading

 

Unit
– 13, Regression and Correlation Analysis     

Introduction, Unit Objectives,
Correlation, Correlation and Regression, Correlation and Causation, Linear
Regression Analysis and Regression Coefficient, Simplified Determination of
Regression Analysis, Correlation Analysis, Correlation Analysis in Historical
Series, Method of Concurrent Deviation, Lag, Coefficient of Rank Correlation, Multiple
and Partial Correlation , Standard Errors of Estimates of Regression
Coefficients, Miscellaneous Examples, Summary, Answers to 'Check Your Progress',
Question and Exercises, Further Reading

 

Unit
– 14, Analysis of Time Series     

Introduction, Unit Objectives,
Time Series Analysis Method, Smoothing Techniques, Trend Analysis, Measuring
the Cyclical Effect, Seasonal Variation, Measuring Irregular Variation ,
Seasonal Adjustments, Solved Problems, Summary, Answers to 'Check Your
Progress', Question and Exercises, Further Reading

 

Paper-6,
Computer Aided Management  

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